What Are The Top Digital Marketing Schools and Programs in Canada?

What are The Benefits of Completing A Digital Marketing Program in Canada?

It is not an exaggeration to say that almost every industry has gone digital. Digital marketing is how businesses and organizations connect with modern consumers and clients, promote goods and services, and raise brand awareness. It is an industry that is constantly changing, as businesses looking to gain an advantage in their market prioritize the latest technical developments.

Studying at one of the best digital marketing schools in Canada will give you the knowledge and tools you need to establish yourself in this growing industry and the mindset to continuously adapt and change to keep your career on the path to success.

What are The Career Prospects for Digital Marketers in Canada?

If you are considering studying in Canada to boost your career prospects, completing a program at one of the country’s best digital marketing programs can accomplish just that. It is a fast-growing industry with many organizations offering competitive salaries. This will help potential international students and working professionals who are concerned about calculating their living costs in Canada.

Job Bank Canada predicts that the number of available jobs in the digital marketing field will outpace the number of qualified applicants seeking these roles over the next 10 years.

What are The Admission Requirements for Programs in Digital Marketing?

The specific admission requirements for Digital Marketing programs vary between schools. Degree programs will also have different requirements from those that offer diplomas and certifications. Please always check the exact admission requirements of the program you are applying to. The following is a breakdown of typical requirements for international students:

• Completion of Secondary School or High School or international equivalent.

• Masters Programs: Completion of a Bachelor's Program with a Business or Marketing specialization at a Canadian university or recognized international equivalent.

• OR be a third or fourth-year student in a Bachelor’s Program specializing in Marketing.

• Complete GMAT / GRE with a high percentile in the quantitative and verbal sections.

• Pass an English proficiency test like the International English Language Testing System (IELTS).

• Reference letters from professors or colleagues that demonstrate acumen and commitment.

• Prepared academic transcripts, certifications, and other supporting documents.

What Are The Best Digital Marketing Schools in Canada?

Algonquin College - School of Media and Design: Bachelor of Digital Marketing Communication (Honours)

Algonquin College has been a leader in career-focused education since 1967. Based in Ottawa, Algonquin offers degree, diploma, and certification programs in various disciplines to students in the nation's capital. Currently, 4000 international students are enrolled at Algonquin, gaining the education they need to excel in their chosen careers.

The Bachelor of Digital Marketing Communication is an Honours degree offered at Algonquin’s School of Media and Design. In a 4-year program, students learn the fundamentals of digital tech and storytelling, which will allow them to connect with potential customers. The program focuses on case studies and fieldwork learning, including 3 co-op terms, which give students many opportunities for invaluable hands-on learning opportunities.

British Columbia Institute of Technology - School of Business + Media: Marketing Management

(Digital Marketing and Brand Strategy Option)

The British Columbia Institute of Technology (BCIT) is known for offering practical and career-focused training in various disciplines. Based in Burnaby, BCIT is committed to giving students hands-on learning taught by instructors with industry-specific experience. Designed to help students break into their desired careers and stand out in the job market, more than 5,700 international students are enrolled at BCIT.

The Marketing Management (Digital Marketing and Brand Strategy Option) at BCIT is a 2-year diploma program covering all aspects of digital media marketing. It combines in-class lectures with lap work that will see students tackling common industry challenges using the latest tech innovations to create the best solution. The program includes a 10-week internship, ensuring that all graduates have real-world experience, and is a primary factor why graduates of the program have an 85% employment rate. Those who complete the program will also have the option to apply these credits to a Bachelor of Business Administration degree.

George Brown College - School of Marketing: Honours Bachelor of Commerce (Digital Marketing)

George Brown College provides students with an industry-relevant curriculum that balances classroom learning with practical experience. Established in Toronto in 1967, George Brown builds its programs to teach the knowledge, skills, and abilities that students will need to succeed in the job market. Over 30% of current students are from outside of Canada, focusing on learning experiences that will allow them to build a career in their chosen field.

The Honours Bachelor of Commerce (Digital Marketing) at George Brown will teach students everything they need to excel in the digital marketing industry. A full 4-year program, the first half addresses the fundamentals of digital marketing, while the second half gives students the option to focus on specific areas of industry specialization. The program includes an additional work placement semester, placing students with industry leaders to gain invaluable real-world experience. Certain students entering the program will be eligible for a $1000 entrance scholarship.

McGill University - School of Continuing Studies: Professional Development Certificate in Digital Marketing and Advertising

Established in 1821, McGill University is the oldest English-language school in Quebec. Based in Montreal, McGill has a rich history that provides students with the knowledge and skills to be prepared for the future, all in one of the country's most beautiful cities. Long popular with students from around the world, more than 12,000 international students are enrolled at McGill.

The Professional Development Certificate in Digital Marketing and Advertising at McGill is designed to give students the specific skills they need to excel in today's digital media landscape. The program can be completed in 1-2 years, depending on the schedule, and provides insights into all aspects of digital marketing. Students learn everything from marketing analysis and trend research to content design and advertisement.

Seneca College - School of Marketing: Digital & Social Media Marketing

Seneca College has built a reputation for career-oriented education that prepares students with everything they need to develop a successful professional life. Founded in Toronto in 1967, Seneca creates programs that train students to succeed in the modern job market. With a diverse list of programs, up-to-date facilities, and access to industry partners, it's no wonder that over 7,500 international students are currently enrolled at Seneca.

The Digital & Social Media Marketing program in the School of Marketing at Seneca is an 8-month certificate program with an optional additional work term. It aims to teach students the fundamentals of digital marketing while keeping their focus on the ever-changing digital job market. With a student-run digital marketing agency, enrollees can immediately put their new skills to practical, real-world use. Seneca offers a hybrid delivery format, with some work completed in class and a portion online so that students have increased flexibility.

Toronto Metropolitan University - The Creative School: Master of Digital Media

Toronto Metropolitan University (formally Ryerson University) offers career-focused education in a true North American metropolis. Founded in 1948, the school provides students with a variety of learning opportunities, ranging from in-class lectures with respected faculty to hands-on co-op opportunities with Canada’s largest companies. Over 4,000 international students are currently enrolled in post-secondary, graduate, and doctorate-level studies at TMU.

The Master of Digital Media is a 12-month master's degree program at The Creative School at TMU that is designed to produce the next generation of innovators in the field. A “transdisciplinary” program goes far beyond the fundamentals and focuses on studying the latest trends and developments shaping the industry. The course culminates in a public Industry Showcase Day, where student groups can present their unique projects in front of leading professionals in digital media.

University of British Columbia - Faculty of Arts: Master of Digital Media

The University of British Columbia is known for its academic excellence and beautiful Vancouver campus. Founded in 1908, UBC prides itself on rigorous programs, world-class research facilities, and an open and inclusive community. Frequently ranked in the top three universities in Canada, more than 18,000 international students are currently enrolled at UBC.

The Master of Digital Media is a unique program at UBC that teaches students the skills they need to excel in the digital-driven media landscape. The curriculum was designed in partnership with industry leaders, and 65% of coursework is project-based to encourage hands-on learning. For aspiring MDM students who feel they need to improve their English comprehension, there is also the Pre-MDD Program design to help students become comfortable with their language skills.

University of Toronto - School of Continuing Studies: Digital Marketing Management

Founded in 1827, the University of Toronto is one of Canada’s oldest and most respected learning institutions. Ranked one of the top schools in North America, U of T brings students to the heart of Canada’s biggest city in pursuit of an education that is second to none. There are currently 27,000 international students from over 160 countries enrolled at UofT.

Digital Marketing Management is a certificate program at UofT. Students learn everything from the fundamentals of digital media marketing to the specialized skills they need to become leaders in the field. The courses are designed with inspiration from real-world cases, giving students insights into the solutions devised by leading digital marketing organizations. With flexible scheduling options, the program is suitable for those seeking to balance specialized learning with their daily responsibilities.

Digital Marketing Programs Can Lead to Succeed In A Growing Industry

Succeeding in the digital market is a main priority of almost every business. For international students looking to break into this growing industry, completing a program at one of Canada's best digital marketing schools will give you the tools and knowledge to make it happen.

If you’re interested in a career in digital marketing, speak with an education counsellor today to find the right school, the top courses, and scholarships to begin your journey.

For more tips and information about international student life in Canada, follow IDP Education Canada on Instagram, Facebook, or X (formally Twitter).