Bachelor of Arts in Communication Studies - Entertainment and Sports Communication

Sports isnt just competition, and entertainment isnt just for funit's big business. Sports and Entertainment Communication considers how messages create and challenge sports and entertainment identities, images, relationships, groups, and organizations.
Sports and Entertainment is a powerful force in our society and economy, encompassing fans, players, talent, sponsors, and media. It demands critical consumers, content creators, and leaders. Youll develop skills including audience analysis, engagement, motivation, message construction, leadership, teamwork, and project management while navigating key practices of social responsibility, diversity, equity, and inclusion.

Students in this major love the world of sports and entertainment. They tend to be creative risk-takers and might describe themselves as strategic, competitive, influencers, or promoters.