BA (Hons) Business Management and Marketing

Emerge as one of tomorrow’s talented marketeers or as a future business leader with our Business Management and Marketing BA. You’ll develop vital business knowledge and key marketing techniques, complemented by real world experiences and opportunities to advance your personal and professional potential.Interested in a programme that covers both business management and marketing in depth Discover our Business Management and Marketing BA, designed to enhance your subject knowledge and experience through a scaffolded curriculum that provides you with a portfolio of expertise to support you in your career progression.You will gain a comprehensive understanding of the different aspects of business such as business operations, human resource management, leadership and strategy. What role does marketing play in the success of a business You’ll explore topics such as consumer behaviour, digital marketing strategies, and brand management, while building your confidence in creating effective marketing campaigns and analysing market trends.Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.