A sustainable business is an enterprise committed to creating a minimal negative impact, or ideally a positive effect, on the global or local environment, community, society, or economy. It is a business that strives to meet the Triple Bottom LinePeople, Planet, and Profits and generate value for a multitude of stakeholders.
Corporate citizenship and sustainability have become much more than trendsthey are essential components of how industries operate today and are critical for the future of societies worldwide. Pressure from governments, NGOs, consumers, employees, and increasingly investors are mounting on business leaders to mitigate their negative environmental, social, and governance (ESG) impacts and contribute meaningfully towards recognized global sustainable development. Forward-thinking organizations increasingly need leaders who understand the complexities of sustainability, corporate social responsibility, and ethicsand how these tie into innovation, agility, and market-leading solutions that will benefit more than just the bottom line.
Many sustainable MBA programs have focused attention on The Triple Bottom LinePeople, Planet, and Profits. While these are critical components of a sustainable business model, Graziadio's SEER Certificate program goes a step beyond and adds a fourth P to the equationProduct.
Developing sustainable, superior products and services are values embedded within the DNA of SEER. From early conception to product launch, SEER values are incorporated through every part of the development process, ingrained within the organizations fabrics that create them, facilitating an atmosphere that puts ethical business at the forefront while relentlessly pursuing entrepreneurial opportunities and business model innovations that are increasingly dynamic business environment demands.