The purpose of the BSc Business programme at UCD is to develop commercially astute graduates with a global mind-set that will make a significant contribution to business and broader society. We aim to develop graduates who will demonstrate critical awareness of business trends, issues, and developments, a strong analytical orientation towards decision-making and problem-solving, a deep-rooted ethical and societal awareness, a propensity for entrepreneurship and innovation, a capacity to communicate persuasively and professionally, and a life-long commitment to personal and professional excellence and development (Purpose). We aspire to produce graduates that, over the long-term, will assume leadership positions and will have a significant impact on the development of business, economic, and social life, both nationally and internationally (education and subject/discipline/professional values). The BSc Business curriculum is designed to develop future leaders through a rich variety of educational experiences and pedagogical innovations that focus on conceptual understanding (episteme), technical mastery (techne), and practical wisdom (phronesis). Additionally, our students have the opportunity to participate in a range of transformative educational experiences, including international exchange programmes, summer exchange programs, and case study competitions (the nature of the learning environment for students). The BSc Business programme emphasises a rich variety of teaching and assessment methods, including lectures and tutorials, laboratories, case studies, essays, consulting reports, debates, presentations, group assignments, and simulations. Students are exposed to faculty with a range of different perspectives, experiences, and backgrounds (key approaches to teaching, learning and assessment).
