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Public Relations (PR) courses in Australia

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Do you know that a majority of expanding businesses heavily invest in Public Relations (PR) services? This very fact makes PR a very sought-after and lucrative industry for international students.

Public relations is a crucial part of any business, no matter how well-known or obscure it is. Protecting a company's reputation and integrity requires making sure it is accurately represented in the media, with stakeholders, and through any public-facing channel.

Australia offers various PR related courses and bright career prospects to all international students. Know why studying Public Relations (PR) in Australia a wise choice.

Why study in Australia?

Australia is one of the preferred choices for international students due to its high-quality education and world-renowned universities. Here are just a few of the many benefits of choosing Australia as your overseas study destination:

  • According to the QS Best Student Cities Rankings 2023, 7 of the best student cities in the world are in Australia!

  • Australia is also home to 5 of the top 50 universities in the world as per QS World University Rankings 2023

  • Postgraduate and graduate degrees from Australian universities are globally recognised

  • Australian government and universities offer attractive scholarship options to international students (do check the eligibility)

  • Studying in Australia is also a gateway to global employment

Why study PR (Public Relations) in Australia?

There are more than 80 courses available at top universities in Australia. You can have a variety of possibilities if you are thinking of studying PR courses, like market research, trend analysis, communication, creative arts, and even social media marketing are some of the best courses to enrol in. Also, most universities in Australia provide internships and work experience to students before stepping out and starting their career journey.

Top universities to study Public Relations in Australia

Before enrolling for the program, you must always check the best universities offering PR courses. Did you know according to QS World University Rankings 2022, 4 of the top 50 universities for media and communication studies are in Australia? *

Here are some of the top universities for PR courses in Australia:

Source: https://www.topuniversities.com/university-rankings/university-subject-rankings/2022/communication-media-studies

Eligibility criteria to study Public Relation in Australia

The entry requirements for the course may differ depending on the university or institution you select. However, the following are the standard prerequisites for enrolling in public relations programs in Australia.

  • Marksheets of the previous school, colleges, or university

  • Your bi-metric or bachelor's program grade must be at least 60%

  • Mandatory standardised tests results

  • English language proficiency test results such as IELTS

  • Valid bachelor's degree certificate and two years of relevant work experience (for master research degree)

Other documents that you will require are:

Also, do ensure that you check each university's deadline to submit your application on time.

Employment prospects for PR professionals in Australia

After completing a PR course in Australia, you have a wide range of employment options.

There is a growing demand for PR professionals as businesses and organisations continue to invest in their reputation and image. The industry is expected to grow, particularly in areas such as crisis management, social media, and digital communications. However, competition is tough, it's recommended to have relevant degree, experience and a strong portfolio to increase chances of employment.

Average salary of PR professionals in Australia

While the average salary of PR professional in Australia is AU$60,830 per year but it may vary with the organisation, skills, degree, etc. of an individual.

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*According to Payscale.com, 2022

Pay by experience level for Public Relations officer

Here’s an overview of how much you can earn over the years in the field of PR:

  • An early career Public Relations (PR) Officer with 1-4 years of experience earns an average total compensation of AU$56,258.

  • A mid-career Public Relations (PR) Officer with 5-9 years of experience earns an average total compensation of AU$72,675.

  • An experienced Public Relations (PR) Officer with 10-19 years of experience earns an average total compensation of AU$73,555.

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*According to Payscale.com, 2022

If you are thinking of pursuing a Public Relations course from Australia, get in touch with our international education experts at IDP to know more about the place, colleges, prospects in the field and free guidance with the admission process.

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