Masters in Digital Marketing in Canada : Top Universities, Courses & Fees

Become a top digital marketer with Masters in Digital Marketing from Canada!

The internet has become an integral part of life for millions of users, and the trend of online promotions and utilizing the internet for advertising products or services is on the rise. These techniques are deemed the fastest and most effective ways to scale up businesses and ideas. As a result, students across the globe are encouraged to pursue a Master’s degree in digital marketing to acquire the necessary skills and expertise in modern marketing techniques and gain a competitive edge to enhance relevant career opportunities in the industry.

Masters in Digital Marketing is the way forward if you wish to bolster your career in the evolving stream of digital marketing. The program teaches you the fundamentals of digital marketing, including SEO, social media marketing, content marketing, and more. The course also teaches how to create effective and impactful campaigns and monitoring and analyzing data to evaluate your success.

Canada is fast emerging as one of the leading choices for international students to pursue higher studies in online marketing and digital media, let us discover why!

Why Study Masters in Digital Marketing in Canada?

A Masters in Digital Marketing degree from Canada equips you to thrive in the highly competitive digital marketing landscape. Canada’s top-class infrastructure, educational system, and research facilities attract students from around the world to study at its renowned universities.

Listed below are some of the top reasons why MS in Digital Marketing in Canada is extremely popular:

1. The Canadian market is experiencing remarkable growth in digital media and online promotions. One significant contributing factor to this growth is the swift inclination of top businesses in the country toward digital marketing. With the excessive use of internet, many leading global brands rely on online marketing techniques to promote and sell their products, necessitating a demand for skilled professionals with expertise in digital marketing tools and strategies.

2. Canadian universities courses are reasonably priced compared to those offered in other countries. The affordability of Masters in Digital Marketing in Canada makes it extremely attractive to most international students.

3. Businesses of all sizes continue to shift towards digital channels to reach their target audiences, hence creating a high demand for Digital Marketing graduates. Salaries for digital marketing professionals can reach as high as 136,000 CAD annually.

Digital Marketing Courses in Canada

Due to the increasing importance of online marketing in the modern business landscape, the Canadian education industry is witnessing an ever-increasing demand among students looking to specialise in digital marketing. Some of the most popular Canada Digital Marketing courses are -

1. Marketing - Digital Engagement Strategy

2. Marketing Management

3. Public Relations

4. Advertising - Creative and Digital Strategy

5. Advertising - Account Management

6. Sports, Entertainment and Event Marketing

Eligibility Criteria and Admission Requirements to Study MS in Digital Marketing in Canada

Every university in Canada offering Masters in Digital Marketing course lays out specific criteria for admission eligibility. Therefore, it is always recommended to check with the university you choose to apply to about its individual requirements. However, the standard and commonly acceptable eligibility criteria for admission into MS in Digital Marketing at most Canadian universities are as follows:

1. A minimum of 580 points (or above) in GMAT

2. A valid study permit for Canada

3. A Bachelor’s in Business Administration or any other related field of study with a minimum of 3.5 GPA

4. Most universities generally require prior work experience in the field of digital marketing

5. A score ranging between 6.5 and 7.0 in IELTS as proof of English language proficiency

Also read- When to apply for a Canadian study permit

Along with satisfying the requirements stated above, you must also submit the following documents along with your application for admission into MS in Digital Marketing:

1. Statement of Purpose highlighting your intent to join the program

2. Certificate of prior professional experience (if applicable)

3. Official academic transcripts (translated)

4. Updated Resume

5. Certificates of Bachelor’s or Undergraduate degree and other courses studied so far

6. Copy of valid passport

7. Proof of funds to validate your financial capability for staying in Canada

8. Letters of Recommendation (minimum three required)

To seek help with the admission process for MS in Digital Marketing at a Canadian university, reach out to one of our expert counsellors today!

Cost of Studying Masters in Digital Marketing in Canada for Indian Students

The average Digital Marketing course in Canada fees is estimated to be between 13,000 CAD and 38,000 CAD per year. This cost is likely to vary as per the rank of the university chosen and its location in Canada. Cross-check the fee structure of the university you choose to apply to before admission.

Top Colleges / Universities for Digital Marketing Masters in Canada

The universities in Canada excel in imparting world-class education and research facilities to students from around the world. With regard to digital marketing, most universities in the country offer students a host of specialisations, allowing them to pursue advanced studies in their field of choice.

Listed below are some of the top Digital Marketing colleges in Canada, as per QS World University Rankings of 2023 and THE World University Rankings of 2023.

Source: https://www.topuniversities.com/university-rankings/world-university-rankings/2023
https://www.timeshighereducation.com/world-university-rankings/2023/world-ranking#!/page/1/length/25/locations/CAN/sort_by/stats_pc_intl_students/sort_order/desc/cols/stats

Scholarships for Masters in Digital Marketing in Canada for International Students

The course fee for MS in Digital Marketing at Canadian universities may sometimes be unaffordable to international students. To support these students and encourage them to take up the program, most universities in the country offer scholarship options. Some of the most popular ones are listed below:

1. York University Automatic Entrance Scholarship

2. UAlberta Master’s Entrance Scholarship

3. Vanier Graduate Scholarships

4. UWaterloo Graduate Entrance Scholarship

5. University of Waterloo International Funding

6. Rotary Foundation Scholarships

7. University of Alberta International Scholarships

8. IDRC Research Awards

Make sure to check with the university you are applying to for the application deadlines for an MS in Digital Marketing scholarship.

Career Opportunities After Pursuing Masters in Digital Marketing Course in Canada

Upon completing the Masters course in Digital Marketing from a Canadian university, you are eligible to apply for a job opportunity in any one of the following:

1. Marketing Analyst

2. Web Content Manager

3. Analytics Specialist

4. Social Media Specialist

5. Content Specialist

These are some of the most sought-after digital marketing jobs in Canada. However, some more roles may open up for digital marketing graduates, particularly with an increase in years of work experience and an upskill in academic qualifications.

The average salary range per annum in digital marketing lies between 52,185 CAD and 68,800 CAD (approximately).

FAQs

1. What specialisations are best for a Masters degree in Digital Marketing?

Some of the most popular specialisations offered in the field of Digital Marketing Masters include:

1. Social Media

2. Strategic Marketing

3. Interactive Marketing

4. International Marketing

5. Sales Management

2. What is the required GPA for Masters in Digital Marketing in Canada?

Most universities offering the course require students to have secured a minimum GPA score of 3.5 or a B-grade in their Bachelor’s degree from an internationally recognized university.

3. Is work experience required to study Digital Marketing Masters in Canada?

Prior work experience is not a mandate for pursuing the program; however, professional experience of around 2-3 years in Digital Marketing or a related relevant field is generally preferred for giving your application the required boost for admission.

4. How much does it cost to study Masters in Digital Marketing in Canada?

The course costs Indian students between 15,000 CAD and 34,000 CAD. This price may vary from one university to another.

5. What is the duration of the Masters in Digital Marketing program in Canada?

Some universities offer the course as a 1-year program, while others may impart it for 2 years. Also, the course is available as a degree, diploma, or certification.

6. Can I get a job in Canada after completing my Masters in Digital Marketing?

Jobs are available in plenty for MS in Digital Marketing graduates. The field is rapidly evolving and alluring students in large numbers to put their skills and specialisations to practical use for solving real-world business problems through online media tools and applications.

7. What is the scope of Digital Marketing in Canada?

Digital marketing is witnessing an upward trend and will likely remain higher for a long time. This can be attributed to the heavy dependency of most businesses on online/digital forms of media for overall promotion, distribution, and expansion.

8. What is the required IELTS score to study Masters in Digital Marketing in Canada?

All international students to Canada must submit a minimum of 6.0 in the IELTS, a globally recognised English language proficiency test.

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