Accelerate your career with cutting-edge Digital Marketing Courses in the US.

The field of digital marketing has been evolving constantly and is on a steady rise everywhere in the world. The US, with its innovative and up-to-date curriculum, imparts learning which is relevant and practical. The Digital Marketing courses offered by top US universities incorporate the latest technology, trend and tools. The country hosts numerous top-ranked universities that enjoy recognition the world over for their digital marketing study programs. A thorough insight into the subject opens up newer avenues for professional growth and teaches much-needed and highly-effective skills in marketing and promotion using new online platforms.

Social media marketing, search engine optimisation, content marketing, and web design and development are some of the crucial components of a digital marketing degree program in the US. This article takes a closer look at the various specialisations of digital marketing courses in the US and the top universities offering the program.

Why Study Digital Marketing Courses in the US?

Some of the most apparent reasons why numerous international students opt for a digital marketing course in the US are:

  • The US is a haven for the growth of the digital marketing sector, thereby opening up tons of job opportunities for course graduates.

  • A digital marketing degree from a US college or university holds international recognition.

  • The standard of education imparted at US universities is at par with international benchmarks.

  • The digital marketing industry in the US is at the stage of constant evolution. Knowledge of new technological updates in the field provided at US universities lends students a competitive edge over their peers in the global market.

  • Digital marketing graduates from leading US universities are expected to draw an average earning of USD 127,150 (approx) per annum. (https://www.idp.com/india/subject/digital-marketing/}

Specialisations in Digital Marketing Courses in the US for International Students

Several universities in the US are renowned across the world over for offering full-fledged professional courses in Digital Marketing to international students. The course is offered in different specialisations to appeal to the students' varying academic interests and career goals. Most digital marketing courses generally focus on teaching advanced skills in the domain, covering specifically the various online platforms for the promotion of products and services.

Most US universities allow students a wide array of specialisations to opt for as per their future goals. Some of the most popular course specialisations for Master’s in Digital Marketing in the US include:

  • Digital Marketing Fundamentals

  • Advertising

  • Digital Strategy

  • Digital Media Innovation

  • Social Media & Mobile Technologies

  • New Media in Marketing

  • Digital Marketing Analytics

Cost of Studying Digital Marketing Courses in the US for Indian Students

The fee of a digital marketing course in the US is likely to be around USD 2,500 approx [https://ce.arizona.edu/classes/digital-marketing-certificate-program]. This is generally only the tuition fee for the course for its entire duration and does not include other expenses such as the cost of living in the US.

The fee stated above is only an average estimate and may differ for universities offering Digital Marketing courses in the US. Please check for the fee structure payable from the university you apply to.

Eligibility Criteria and Admission Requirements to Study Digital Marketing Courses in the US

Students applying for digital marketing courses in the US are required to meet the following requirements for admission:

  • Official academic transcripts of high school or undergraduate completion (as the case may be)

  • Letter of Recommendation

  • Minimum IELTS score of 6.0 as proof of English proficiency for studying abroad (https://www.njit.edu/admissions/how-apply-international-students)

Note: All US universities have different sets of eligibility criteria for admitting international students to digital marketing study programs. Check the website of the university you wish to apply to get an accurate list of admission requirements.

Top Universities / Colleges in the US for Digital Marketing Courses

The US has several world-class universities, all known worldwide for their top-notch educational standards, brilliant infrastructure, and up-to-date research facilities. Students keen on pursuing a digital marketing course at a US university can choose from the following popular options. These universities have been selected and listed in the table below based on their QS World University Rankings 2023:

University

QS World University Rank 2023

Massachusetts Institute of Technology (MIT)

1

Stanford University

3

Harvard University

5

California Institute of Technology (Caltech)

6

University of Chicago

10

Sources: https://www.topuniversities.com/university-rankings/world-university-rankings/2023?&countries=us

Career Prospects After Pursuing Digital Marketing Courses in the US

Graduates in Digital Marketing from a recognised Canadian university are likely to find rewarding and promising careers in the domain. Some of the top job roles that are likely to be offered to Digital Marketing students in the US are:

  • Social Media Manager

  • SEO Content Writer

  • Digital Marketing Manager

  • Pay Per Click Analyst

  • SEM Analyst

  • SEO Specialist

  • Content Marketing Specialist

For any of the job positions listed above, the average salary in the US market for a Digital Marketing graduate is estimated to be approx. USD 90,698 per annum.

Disclaimer: The pay scales for different digital marketing roles are likely to vary between different organisations and in different parts of the US. Kindly check with your prospective employer the actual payscale on offer for the job position you are applying for.

FAQs :


1. What skills can I learn while studying digital marketing courses in the US?

Digital marketing courses in the US are designed to equip students with the following essential skills in the field:

  • Collecting and analysing data

  • Social Media Marketing (SMM)

  • Content Marketing

  • Search Engine Marketing (SEM)

  • Mobile Advertising

2. Which US city has the highest number of digital marketing jobs?

New York currently tops the list of cities in the US offering the largest number of job opportunities to Digital Marketing graduates in the country.

3. How many grades are required to be eligible for studying digital marketing courses in the US?

Students applying for digital marketing courses from a US university must have more than a 3.0 GPA on a scale of 4 at the undergraduate level or in Grade 12, as applicable (Source: https://oregonstate.edu/).

4. How can I apply for digital marketing courses in the US?

You can apply for a course in Digital Marketing in the US either directly at the university you wish to study at or with the help of study abroad consultants like IDP.

5. What subjects are included in the digital marketing courses in the US?

The curriculum for Digital Marketing courses will likely differ at various US universities. However, most courses cover the following core subjects:

  • Social Media Marketing

  • Search Engine Optimisation

  • Email Marketing

  • Web Design & Web Development

  • Social Media Advertising

6. What is the IELTS score requirement for digital marketing courses in the US?

Most US universities require students to have a minimum IELTS score of 6.0 to be eligible for applying to digital marketing courses.

7. How are digital marketing courses different from traditional marketing courses?

Courses in digital marketing help students learn how to use digital media platforms effectively to achieve results quicker and in real time. Traditional marketing courses, on the other hand, teach how to use a mix of marketing tools, such as print media and broadcasting platforms.

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