Everything you need to know about pursuing MS in Marketing from a leading US university!

Do you have a flair for marketing? Are you looking to deepen your knowledge of the subject and prepare to take managerial roles in the field? Then, you're at the right place! The USA is teeming with universities and colleges that can help you graduate with a Master's in Marketing, enlightening you with market research, consumer segmentation, consumer data analysis, and marketing mix development skills. These skills will further enable you to craft the right strategies to deploy in marketing. What's more? You will likely secure an employment opportunity in the US after completing the Master's program.

Why Study Master’s in Marketing in the USA?

Several reasons will allure you into applying to a US university . Here are some factors that make sense to pursue an MS in Marketing in the USA:

  • Scholarships on offer to Indian students that encourage them to apply for costly study programs in the US

  • Promising career prospects after course completion in Master’s in Marketing

  • Rewarding pay scales for course graduates

  • A perfect blend of theoretical knowledge and practical hands-on skills equipping students with the desirable qualities of marketing

Marketing Courses in the USA for International Students

In the US, a Master's in Marketing is generally taught as a short course ranging anywhere from 10 months to 1 year. The program focuses on imparting students the desired advanced knowledge and practical experience to try their hand at marketing in the real world. Students of marketing courses in the USA are given a choice to pursue a host of specialisations as per their choice, which include:

  • Fashion Marketing

  • Social Media Marketing

  • International Marketing

  • Marketing Research

  • Marketing Analytics

  • Marketing Communication

Cost of Studying MS in Marketing in the USA for Indian Students

A Master's course in Marketing from a recognised university in the United States is estimated to cost around USD 45,000. This is likely to go up to approximately USD 80,000 (or lie somewhere in that range) depending on the rank of the university, its location in the US, and other reasons. Note that this total cost includes only the tuition fee of the program and not other expenses, such as the cost of living in the country, which includes rental, food, shopping, and the like.

Eligibility Criteria and Admission Requirements to Study MS in Marketing in the USA

To apply for the course at a university of your choice, you must meet the following admission criteria:

  • A Bachelor's or Undergraduate degree in Marketing or a related field of study, with Mathematics and English as the primary subjects

  • IELTS score of 6.0-7.0

  • GRE/GMAT scores, as demanded by the applied university

  • A GPA of 3.0 on a total scale of 4.0 with a minimum range of 83-86%

Apart from the MS in Marketing USA eligibility factors as specified above, there are some standard visa requirements for Indian students to study in the US . These include:

  • Passport with 6 months validity after completing your stay in the US

  • Original mark sheets and/or provisional certificates of all courses completed so far

  • Proof of funds to support your cost of studying MS in Marketing in the US

  • IELTS test score to establish English language proficiency

  • Proof of intention of departure from the US upon course completion

Top Universities / Colleges for Marketing Master’s in the USA

When applying to a US university, it is easy to be spoiled for choice. To make your task easier, we list below some of the best universities for a Master's in Marketing in the USA

University

QS World University Rank 2023

Next Student Intake

Columbia University

22

Sep

University of Southern California

134

Sep

Michigan State University

159

Sep

University of Illinois at Chicago

317

Sep

John Hopkins University

24

Sep

University of Texas at Austin

72

Nov

Purdue University

129

Sep

Texas A&M University

164

Sep

Florida International University

751-800

Jun

Source: https://www.topuniversities.com/university-rankings/world-university-rankings/2023

Scholarships to Study Master’s in Marketing in the USA

Indian students are permitted to apply for scholarships and pursue MS in Marketing at a top university in the US. Some of the most popular scholarship programs that offer financial aid to Indian students keen on aspiring Master’s in Marketing in the US include:

  • FIU Online Academic Merit Scholarship

  • Purdue Master’s Scholarship

  • Partial Tuition Fellowship

  • Dean’s Alumni Advisory Board (DAAB) Scholarships

  • AAUW International Fellowship

  • Graduate School Fellowship

  • USC Libraries Research Reward

  • SGA Residential Scholarship

Connect with an IDP USA education expert to learn more about US Scholarships.

Job Prospects in the USA After Pursuing Master’s in Marketing

The career prospects in the US for course graduates after completing a 1-year Master’s program in Marketing are quite promising and rewarding. The following job roles are likely to enroll students who complete a Master’s in Marketing in the US:

  • Marketing Associate

  • Brand Manager

  • Marketing Analyst

  • Social Media Manager

  • Marketing Coordinator

  • Digital Marketing Manager

  • Marketing Director

  • Marketing Specialist

  • Marketing Manager

The average Marketing Manager's salary in the US is expected to be between USD 49,048 and USD 93,883 per annum.

FAQs

1. What is the difference between MBA in Marketing and a Master’s in Marketing in the USA?

A Master’s degree narrows down on teaching the broader and finer aspects of marketing, equipping students with the required skills in the field. An MBA in marketing, on the other hand, broadly encompasses a larger domain of study than just Marketing.

2. Is MS in Marketing in the USA a STEM degree?

Yes, the Master’s in Marketing taught in the US is a STEM course due to its focus on Data Analytics.

3. What is the duration of a Master’s in Marketing in the USA?

Most colleges and universities in the US teach MS in Marketing in the US as a 10-month to a 1-year program.

4. Can Indian students get jobs in the US after completing MS in Marketing?

The US job market invites Indian course graduates to apply for jobs after completing their Master’s in Marketing from a top US university.

4. What are the highest-paying specialisations in Marketing in the USA?

Some of the best career specialisations to consider in the US that is likely to reap the maximum monetary benefit include:

  • Customer Relations

  • Brand Management

  • Sales

  • Marketing Information Manager

  • Digital Marketing Manager

5. What are the prerequisite courses that need to be completed before applying for a Master’s in Marketing in the USA?

Before applying for MS in Marketing at a US university, make sure you have completed your Bachelor’s or Undergraduate degree in a related and relevant field of study. In addition, you would need to take GRE or GMAT tests as well as the IELTS proficiency tests as a mandatory requirement for applying to US universities.

6. What are the internship opportunities offered during the Master’s in Marketing in the USA?

The US allows students to pursue internships (both paid and voluntary) while pursuing MS in Marketing. Some of the best internship options that are available to students include:

  • Public Relations Manager

  • Marketing Manager

  • Product Manager

  • Copywriter

  • Social Media Manager

7. What is the minimum IELTS score required for admission to a Master’s in Marketing in the USA?

Most US universities accept a general IELTS score from international students in the range of 6.5 and 7.0