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Digital marketing is a rapidly growing field in the global scenario with an increasing demand for professionals who can effectively promote brands, products, or services online. With the widespread adoption of the internet and digital technologies, digital marketing has become an indispensable tool for businesses of all sizes to reach their target audience. With the rise of e-commerce and online business, the demand for skilled digital marketers is expected to grow further, offering promising job prospects and a dynamic work environment.
In Canada, digital marketing has become a crucial aspect of businesses' marketing strategies as more and more consumers are turning to online channels for information and purchasing decisions. Companies in various industries, including retail, finance, and technology, are investing in digital marketing to reach and engage with their target audience. As a result, the demand for professionals with expertise in digital marketing continues to increase in Canada.
Canada is renowned for providing top-notch education at reasonable tuition costs with degrees that are recognised worldwide. It is currently hosting almost 500,000 international students. Due to it’s high standard of living, and abundant job opportunities and immigration options, Canada comes out as a top choice for international students looking to study abroad.
Digital Marketing course is becoming one of the most popular courses for international students in Canada as it comes with many advantages such as:
Excellent academic and technological enhancement: The great infrastructure and curriculum have made Canadian universities stand out internationally, there are specialised green rooms, tv rooms, photography, videography equipments and other facilities for the enhancement of your on-ground skills.
Experienced faculties: In addition, Canadian colleges and universities also provide world-class faculties, who have been working in the field for a long time! They will also help you build strong industry connections, which you will desperately require at the time of searching for a job.
Rich portfolio: Digital marketing course in Canada helps you build a rich portfolio of work, your assignments would involve a lot of fieldwork creating a vast portfolio from the start of your career. Canada’s education system focuses more on practical knowledge which will help you understand the industry from the beginning!
Did you know 2 of the top 50 universities for communication and media studies are in Canada? * The institutions in Canada offer a wide range of courses in Digital Marketing, here are some of the universities to get into:
Université de Montréal
Université du Québec
There are a lot more universities offering digital marketing courses. You can explore them with IDP experts. They will help you in the selection process.
Source : https://www.topuniversities.com/university-rankings/university-subject-rankings/2022/communication-media-studies
The documents required while submitting the application form may vary with universities but there are some common ones that most universities require. While applying to study Digital Marketing in Canada, you must ensure that you have the following documents:
Academic marksheets from your previous school or university
Entrance test score report
English Language Proficiency test scores such as IELTS
Statement of Purpose (SOP)
Letter of Recommendation (LOR)
Certificates of extracurricular activities
CV or resume
Work experience (If any)
Academic transcript
The admission process for each institution to study Digital Marketing in Canada can be different. It is recommended for you to check the admission process and the last date of submission of the application form of the selected universities. Here are some of the basic application procedures to follow in Canada:
Start with shortlisting the universities or colleges to begin your application procedure
Fill in the required details and submit the application with the submission fee
Gather all the required documents like a Letter of Recommendation (LOR), Statement of Purpose (SOP), IELTS test score, passport, visa, etc and submit them with the application form
Be prepared for the interview as some institutions conduct the same
Find and apply for the scholarships if you are eligible
Relax and wait for the offer letter
The cost of studying Digital Marketing in Canada may vary with the institution you have selected.
Education fee: The cost of digital marketing courses in Canada varies depending on the level of study and degree you select. While studying for a postgraduate diploma in digital marketing in Canada will roughly cost C$17,000 / INR 10,19,468 per year, while the average tuition for a digital marketing diploma in Canada is roughly between C$10,000 and 22,000 / INR 5,99,687 and 13,19,311.
However, if you want to earn a professional degree in digital marketing, you will need to pay between C$ 15,000 and 32,000 (or 8,99,530 and 19,18,999 Indian rupees) for a bachelor's degree. If you already have a bachelor's degree and looking forward to pursuing your research or MBA in digital marketing, you will need to spend between C$17,500 and 35,000 (or INR 10,49,452 and 20,98,905).
Cost of living: Additionally, the average monthly cost of living in Canada is from C$ 800 to 1,500 or INR 47,974 to 89,953. This cost is based on a single person's rent plus their essential requirements, including food, clothing, transportation, and other ancillary costs.
Digital marketing careers in Canada offer opportunities to work in areas such as search engine optimisation (SEO), social media marketing, email marketing, content marketing, and digital advertising. The ability to understand consumer behavior, analyse data, and develop creative strategies is crucial for success in a digital marketing career. Here are the average salaries you can earn in the most popular fields of digital marketing:
Job profile | Average salary per annum |
Marketing Analyst | C$51,318 |
Analytics Specialist | C$59,894 |
Social Media Specialist | C$47,051 |
Content Specialist | C$52,644 |
Web Content Manager | C$56,419 |
*According to the PayScale data, 2023
An entry-level Digital Marketing Specialist with less than 1 year of experience can expect to earn an average total compensation of C$44,575. An early career Digital Marketing Specialist with 1-4 years of experience earns an average total compensation of C$51,086. A mid-career Digital Marketing Specialist with 5-9 years of experience earns an average total compensation of C$57,916. An experienced Digital Marketing Specialist with 10-19 years of experience earns an average total compensation of C$59,175.
*According to Payscale.com data for 2023
Studying Digital marketing in Canada can be an outstanding journey for you. There are great opportunities career prospects for international students in Canada. If you are looking forward to studying Digital Marketing in Canada and don’t know where to start, you can get in touch with our international education expert at IDP. They will help you with the university selection, and end-to-end admission procedure.
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