The Associate of Arts degree in Advertising prepares students for entry-level jobs in advertising agencies through hands-on instruction in art direction, copywriting, and creative strategy.
Undergraduate students will meet the following student performance criteria:
Design Skills
Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process
Apply basic design principles to creative work
Communication Skills
Create narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery
Present ideas in both formal and informal group settings
Problem Solving
Apply strategic elements demonstrating an understanding of the target customer, the product/service, and the market
Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process
Conceptual Thinking
Communicate relevant objectives through the use of appropriate aesthetic choices
Generate original ideas
Develop ideas that can be articulated within project parameters
Professional Readiness
Produce basic materials required for an entry-level job search
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
Evaluate work in their field, including their own work, using professional terminology.
Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs as well as collaborative, civic and pro bono projects.
