Master of Science in Marketing Science

The Master of Science in Marketing Science program offers a STEM-eligible curriculum that focuses on marketing analytics. The program trains marketing researchers to work in a variety of organizations where marketing analytics adds value, including media and advertising, consumer products, omnichannel retailing and financial services. The growing demand for data analytics and the increasingly complex consumer understanding required in marketing decisions is spurring a growing demand for analytical marketeers, who can combine quantitative skills, market understanding and creative insights. The MS in Marketing Science requires two semesters of full-time study. Students must complete a minimum of ten full-term graduate-level courses (30 credits).

Applicants are required to complete an application including an application form, a two-part essay, a resume or CV, transcripts from all post-secondary courses of study, two letters of recommendation, test scores, and an application fee.

Prerequisite Courses

We expect that a large majority of students will come from undergraduate business, or economics backgrounds and will have hence completed the basic financial accounting and managerial accounting core courses. Students who do not have formal coursework in accounting could also be admitted.

Essay Instructions

In 250-500 words please describe your educational goals and those academic and/or professional achievements which have contributed most to your development. Also indicate your expected career track (examples include, but are not limited to, investment advisory, equity or credit analysis, professional accounting, consulting, and research) and describe how the Master of Science in Accounting and Fundamental Analysis will help you attain your career goals.

The essay is to be submitted via the online application.
Resume or CV Instructions

Applicants must submit a resume or CV that includes an applicant's academic background and credentials, relevant experience since graduating from high school, including summer employment and paid or volunteer positions held on campus, as well as other business or academic experiences.

Your Resume or CV can be uploaded through the online application.
Letters of Recommendation

Two letters of recommendation, from professors or managers who know your work well, are required. You may submit up to four letters of reference. Applicants are permitted to submit a total of four letters. Letters of recommendation should be submitted directly by the recommender through the online application. Recommendations can also be from former or current supervisors or other professional associates who are senior to you. Further instructions are available in the application.
Transcripts and Test Scores

Unofficial copies of transcripts can be uploaded to the online application for initial review purposes. Likewise, unofficial test scores (GMAT, GRE, and TOEFL) can be self reported through the test scores section of the application.