Graduate Certificate in Advertising – Digital Media Management

We continue to see dramatic shifts in how people consume digital media, influencing the way we communicate, work, play, and shop. Each day we are exposed to thousands of messages competing for our attention. Every message attempts to inform and influence our decision-making and ultimately our behaviour. This graduate program is designed for those with a curiosity and passion for all things digital media – it explores how digital applications and platforms are used to build successful brands. Students gain experience working with real businesses to create impactful digital plans and content that will engage and build strong consumer connections. Students will also be introduced to how artificial intelligence (AI) is being used in digital marketing.

Diploma or degree in advertising, marketing, communications, or a related field
Proof of English language proficiency required
OR
A minimum of three years of related industry experience detailed in a professional resum with a letter of intent may be considered
Strong communication skills, both written and verbal

Academic IELTS- 6.5, no band score less than 6.0
IBT TOEFL- 88, with minimum section scores of 22