BA (Hons) Fashion Design and Marketing

These undergraduate programmes are designed for participants looking to enter the fashion world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field. The perfect fit: designers with marketing acumen and communication flair. This dynamic course combines creative and technical fashion design skills with an in-depth knowledge of marketing, communications, and business for the fashion industry, providing participants with both design and production skills, and relevant market information. Step into the fashion industry from both a creative and business perspective.
Starting from essential and conceptual hand drawing techniques, participants begin to develop fashion designs and learn how to further advance their own design ideas from creative research. They are shown how to investigate important topics in today's apparel and fashion retail environments, including sustainability and environmental issues, and are introduced to existing and emerging technologies that inform fashion design. From an analysis of clothing manufacture through deconstruction, participants study the language of couture composition and ready to wear, progressing through various stages of the design process from the proposal of a fashion illustration, pattern making and construction, right through to the finished garment. While designing fashion collections and creating garments, participants are introduced to the main principals of marketing and understand the global luxury consumer, in order to recognise and create specific communication strategies for the fashion market. They will learn how to identify and define their own individual collections, and further develop them by considering aspects of range planning, pricing, product development, and the organisation of manufacturing processes.

Signed personal statement
Entry skill test completion including creative ideas (not for Business courses)
80 UCAS points or minimum marks in one of the following most common qualifications:
- GCE with two A level at grade BB
- BTEC National Extended Diploma with MMP
- Foundation Diploma with Pass
- Access to Higher Education Diploma with Pass Overal
- International Baccalaureate with 26 IB total points
- Scottish Qualification with three Higher at grade B
- Irish Leaving Certificate with four Higher at grade 4
- American High School Diploma with GPA 2.5 plus
SAT score of 1200 in total or
ACT score of 25 or
Two AP at grade 4 or
Completed 1st year of University/Junior College
I/GCSE with 4/C in English or equivalent. Applicants are required to provide proof of
their English language ability. The English test score should be at least B2 on the CEFR
level (e.g. IELTS Academic 6.0 overall, no less than 5.5 for each element)
The normal minimum age for entry shall be 18 years.

IELTS Academic 6.0 overall, no less than 5.5 for each element
TOEFL - Overall score: 79 With no individual test score below: Listening: 17, Reading: 18, Speaking: 20, Writing: 17z