Service Design MA

The MA in Service Design equips students with the expertise to craft innovative and user-centric experiences. Rooted in the principles of people, products, partners, and processes, this course encourages a socially driven approach to design, aimed at improving user interactions across various contexts.You will explore co-design and collaborative methods to tackle complex problems, employing design thinking frameworks to create systematic and creative solutions. You will develop research methodologies through user research, journey mapping, and service blueprints, fostering an inventive and stakeholder-engaged approach to hypothesis testing and solution implementation.In a rapidly evolving world shaped by advanced technologies, climate change, and societal shifts, our Service Design course stands at the forefront of addressing these uncertainties. It integrates a design mindset with collaborative, innovative, and pragmatic methods to navigate and influence change. Our project-based learning approach involves collaborations with commercial, public, and social organisations, guiding students through deep research, concept generation, prototyping and user testing. This prepares graduates to confidently apply current thinking and conceptual insight to make meaningful impacts across diverse industries, from healthcare to finance, and beyond.Typical career pathsAcross industries, there’s a growing demand for critical and creative thinkers with the knowledge to translate customer needs into effective and deliverable social and commercial services. Our MA in Service Design will equip you with the specialist mindset and skills required to innovate and improve services and advance the field of service design. You’ll graduate ready for service design roles in industry, government and the charity sector, or you could set up as an independent consultant.This course prepares you for a career in a variety of disciplines related to service design, including:User experience designerUser experience researcherDesign researcherService designerDigital product designerInteraction designerStrategic designer.