Business Management and Digital Marketing - London BA (Hons)

This degree is delivered at our London Campus in Whitechapel.Business management ensures a company runs smoothly and achieves its goals, while digital marketing connects brands with their audiences in a fast-changing, online world. Together, they create the perfect balance of strategy and creativity that drives modern business forward.On our business management and digital marketing course, you’ll learn how the best brands drive performance and profits; how they find and reach their customers in busy markets; how they recognise there’s more to business management than numbers, and more to marketing than celebrity endorsements.Whether you’re gaining practical insights through placements, tackling real-world challenges with forward-thinking companies, or building connections in one of the world's leading hubs for innovation and business, you’ll graduate equipped to shape the future of business in a digitally driven world.We’re proud to be one of the 1% — the small proportion of business schools worldwide to earn the ‘Triple Crown’ of EQUIS, AACSB and AMBA accreditation.We’re also one of the United Nations’ 47 global PRME Champions, leading the way in sustainable, responsible business education. You’ll find that same ethical commitment embedded in NTU’s business management and marketing course.How do we build and grow a business How do we turn market research, customer insights and competitor analysis into the kinds of creative campaigns that leave a lasting impression on consumers How has tech revolutionised business management and marketing across the decades — and where are things headed nextLearn how to build and market a powerful, successful, sustainable enterprise that stands out from the crowd. We offer a personalised experience that’s tailored to your needs, interests and ambitions; at every stage of this business and digital marketing degree, we’ll invite you to consider who you are and what you want to achieve. More than just a bolt-on, this kind of personalisation is a unique and wholly different approach to university-level study.On our business and digital marketing degree, you’ll:get to grips with the basics of business management — from accounting and economics, to budgeting, HR, and strategylearn how to research and interpret data, make great decisions, and communicate effectively with stakeholdersanalyse how bold new digital marketing strategies can help companies of all sizes to reach new customersexplore the business landscape for different companies and sectors — from local SMEs and independents, right up to global corporationsanalyse the AI revolution to uncover what algorithms can (and still can’t) do for modern business marketing, and how new tech can be used responsiblybroaden your horizons on sustainable business to learn what it really entails — from greener product policies, to diversity and equality, to ethical leadershipgrow your vital ‘soft skills’ (things like resilience, confidence and communication), attend business marketing events, and build your CV, portfolio and general employability with the support of genuine industry experts.Careers and employabilityOur graduates get great jobsNBS’ business management and marketing students have earned fantastic careers with organisations all around the world — from creative agencies and multinational pharmaceutical houses to market leaders in audiovisual tech. Today, they’re employed by prestigious brands like Beats by Dre, Microsoft, iThinkMedia, Red Bull Marketing, and GlaxoSmithKline, working as Marketing Communications Managers, SEO and Social Media Executives, Copywriters, Marketing and Engagement Officers, and more