Bachelor of Business (Public Relations)

Highlights:
Learn how to manage communication around issues and crises, engage with stakeholders, communicate effectively with different audiences, counter misinformation, address distrust, improve reputation, and drive positive social impact.
Gain skills in conducting meaningful research to help inform the recommendations you make and the decisions you reach.
Develop digital competencies and in-demand transferable skills in analytical thinking, decision-making, communication and problem-solving.
Master the art of communication and learn how to write and share well-crafted and compelling messages.
Work with real-world clients to develop a portfolio of work to show potential employers.
Gain practical experience working with consultancies, government, corporate settings, andor community groups through QUT's Work Integrated Learning (WIL) program.
Graduate with an accreditation from the Public Relations Institute of Australia and receive free student membership while you study at QUT.What to expect:
This course will teach you traditional PR skills such as crisis communication management and stakeholder engagement, as well as in-demand skills for the modern PR practitioner including knowing how to counter misinformation and address distrust.Excellent and effective communication is vital in public relations, and with the help of our world-class academics and industry experts, you will graduate with strong skills in communication, as well as analytical thinking, decision-making, and problem-solving.Technology has rapidly transformed the global communication landscape, and in today's world, there are more channels than ever before to communicate and engage on. As part of this course, you will learn how to monitor your client's operating environment, use social media platforms to gather information, reach different audiences, and write well-crafted messages tailored to each channel’s nuances.Finally, our public relations course prepares you for the real world, and at the end of this course, you will graduate with accreditation from the Public Relations Institute of Australia and a portfolio of work to demonstrate your skills and potential to employers.
Careers and outcomes:
Public relations practitioners play a vital role in developing and implementing the communication that supports an organisation’s reputation and its relationships with stakeholders. The relevance of QUT’s public relations course to real world needs means our graduates are in continuous high demand both nationally and internationally.Graduates of this course will enter a profession with an established network of QUT graduates working around the world in community relations, stakeholder engagement, government relations, corporate communication, media and communications, digital media, financial and investor relations, fundraising, and media and publicity.Professional recognition:
This course meets current industry standards and is accredited by the industry’s peak professional body, the Public Relations Institute of Australia. QUT maintains strong links with this body and several staff members have held executive positions.Possible careers:
Brand communication coordinator
Digital experience coordinator
Marketing communications specialist
Media adviser
Press secretary
Public affairs manager
Public relations officerconsultant
Publicist
Stakeholder engagement adviser
Stakeholder engagement manager

International Baccalaureate Diploma Programme with final aggregate score of 28. An aggregate score of 8 based on the best three A-Level subjects from General Certificate of Education (GCE) Advanced (A2) Level.

IELTS Academic: 6.5 Overall with 6.0 in all other band. TOEFL iBT: 79 Overall with Listening 16, Reading 16, Writing 21, Speaking 18.