Master of Marketing Communications

Be part of the merging sectors of marketing and communication by cultivating your future as a professional. The Master of Marketing Communications arms you with disciplinary-specific knowledge and interdisciplinary expertise that gives you the adaptive capabilities to thrive in this ever-changing profession. As vocational program with an internship option, the Master of Marketing Communications integrates your skills in the marketing and communications disciplines by teaching you how to adapt to the changing industry of the digital age. Graduates emerge as creative and reflective practitioners equipped to face dynamic industry challenges with practical skills in content marketing, advertising, public relations and strategic communications. Developed with industry experts, this program is co-taught by the Graduate School of Humanities and Social Sciences and Melbourne Business School.
Designed for those with a keen analysis of emerging technology and their impact on modern marketing and communications. If you want to understand theory and practice, the Master of Marketing Communications will teach you how to address opportunities across Australia, the Asia-Pacific region and the world. Explore cross-cultural communication and develop a range of professional skills, such as report writing, budgetary expertise and strategic leadership. Utilise your knowledge through a practical internship or group-based capstone experience, or conceptualise, plan and execute an independent, research project.

Entry requirements for the 200 point program (2 years full-time /4 years part-time)

To be considered for entry into this course, you must have completed an undergraduate degree (or equivalent) in any discipline with a Weighted Average Mark (WAM) of at least 70% (or equivalent). Disciplines often assessed as directly related to this course include media and communications, advertising, marketing, public relations, mass communication, and journalism.

Entry requirements for the 150 point program (1.5 years full-time / 3 years part-time)

To be considered for entry into this course, you must have completed one of: an undergraduate degree (or equivalent) in a directly relevant discipline with a Weighted Average Mark (WAM) of at least 70% (or equivalent), OR an undergraduate degree (or equivalent) in any discipline with a WAM of at least 70% (or equivalent) AND at least two years of documented, relevant work experience.

English language requirements:

IELTS (academic English Only): 6.5 (no band less than 6.0)
TOEFL Internet-based test: 79 + ; Writing 21; Speaking 18; Reading 13; Listening 13;
Pearson Test of English Academic: 58 + no communicative skill below 50
Cambridge English: Advanced/ Certificate of Advanced English (CAE): 176 + no skill below 169.