Right people. Right message. Creative communication specialists are increasingly in demand in our fast-paced, ever-changing digital landscape. With dramatic changes taking place in media industries, technologies and cultures, our Bachelor of Communication prepares you for a lifetime of creative and innovative use of media and communication. You'll build a strong foundation in writing, industry engagement (including internships), practice and production skills, and critical thinking. Your study covers a wide range of communication forms, including emerging media platforms and technologies, social media, mobile media, and screen, audio and written forms. You'll gain the skills to reach the right people with the right message, from concept to delivery. Plus you'll develop industry-focused communication tactics through working with real organisations, gaining firsthand experience in strategic industry practice. The core set of courses introduce you to the central features of contemporary communication processes, and you then specialise by choosing a major in either public relations or digital media. All courses combine practice and theory, giving you the skills to make your mark on the world.
This field provides students with the skills required in the profession and practice of public relations, which assists organisations in establishing and maintaining communication and cooperation with stakeholder groups. Students will learn the theories of public relations and communication, understand the importance of the management of stakeholder relationships and reputation, acquire skills in public opinion analysis, learn to identify and manage organisational issues, and develop a crisis management plan. The program also teaches the skills required to research, plan, and implement a strategic public relations campaign, from objectives, stakeholder identification, and strategies and tactics, to budgeting and evaluation. Students will gain an understanding of how globalisation and new media impacts public relations practices, and learn about the legal and ethical frameworks for the profession.
