Master of Business - Marketing

The knowledge and skills required are in high demand as the world transforms into a global marketplace for internationally traded goods, services and ideas. Marketing involves identifying consumer needs and wants, and allocating organisational resources to profitably satisfy those needs and wants. You'll develop knowledge and skills in product and brand management, awareness and loyalty, consumer behaviour and research, product and service development and marketing strategy. Career paths can lead to positions as managers and consultants in marketing and advertising agencies, and private, public or not-for-profit organisations. Marketing is a creative, rewarding and continually evolving field.

a bachelor's degree (or equivalent) in a relevant discipline (see below)

You must have a grade point average (GPA) of 4.5 on a 7-point scale in your previous qualification.

IELTS overall 6.5, reading 6, writing 6, speaking 6, listening 6. For other English Language Proficiency Tests and Scores approved for UQ
TOEFL iBT (including Paper Edition) - Overall 87, listening 19, reading 19, writing 21 and speaking 19.