MSc Digital Marketing

The MSc Digital Marketing programme at University of Galway is uniquely designed as a specialist programme, which enables students to blend traditional marketing knowledge with the strategic, analytical and digital skills needed to enter the digital marketing workforce. Open to business and non-business conversion graduates, students joining the programme originate from Ireland, Austria, Brazil, Canada, China, Germany, India, Iran, Malta, Morocco, Nigeria, Saudi Arabia, Taiwan, UK, USA.
The roles that students secure reflect the diverse needs of employers and the importance of students possessing transferable skills to meet these needs, these roles include: Digital Content Creator, Social Media Strategist, Website Content & Listing Editor
Search Engine Optimisation Analyst, Digital Marketing Manager, Campaign Operations Analyst,Marketing Partnership Manager
Digital Marketing Strategist, Data and Analytics Specialist, Digital Analyst, PPC & Paid Social Specialist

Career Opportunities
Graduates find employment in a wide variety of industry sectors with companies such as: Microsoft, LinkedIn, Google, Hubspot, AnswerLab, The Knot Worldwide, VHI Healthcare and Wolfgang Digital.

Normally a H2.1 degree (NFQ Level 8 or equivalent). However, candidates with a significantly high H2.2 honours degree and who have achieved a 2.1 average within a relevant Marketing specialism in a business degree, will also be considered. The programme is open to graduates of all disciplines. Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. IELTS score of 6.5 or equivalent, if applicable.

TOEFL IBT - 88 overall ,7-11 Listening, 16-17 Speaking, 18-20 Writing, 8-12 Reading