The Bachelor of Management provides integrated insights into the functions of professional enterprises in the experience economy and related digital industries. The program involves a combination of both theory and practice-oriented education, with the option of workplace internships. Offshore partnerships with established UTS university partners allow students to engage with the UTS exchange program in the later stages of their degree. Partnerships with industry bodies allow students to engage with practical projects, field visits, in-class case studies, and internships, all of which assist with prospects for graduate employment.
With majors available in digital creative enterprise, events, and sport business, strategic innovation and entrepreneurship, and sustainability and social impact, the Bachelor of Management program reflects the longstanding importance of entertainment and experience-based industries in Australia's economy. These highly adaptable creative sectors reflect the globalised, digitised, and dynamic nature of work in the 21st century, around which sustainability, innovation and entrepreneurship are key.
Career options include digital and creative technologies entrepreneur, digital marketing director, digital strategist, digital channel manager, digital content manager, online community manager, digital project manager, digital marketing director, digital and creative industry business analyst, event and festival manager, conference and meeting manager, sport event manager, event marketing, public relations and sponsorship manager, venue manager, event planner, sport management and marketing, sport event manager, venue and facility manager, sports developer, sport for development, sports administrator, athlete wellbeing, player union manager, athlete agent, sport media manager, sport sponsorship and promotions, operations manager, destination manager and marketing manager in government agencies (local, state, national and international levels), growth hacker, social media manager, business development manager, CEOfounder, advocacy manager, donor relations coordinator, fundraising manager, volunteer coordinator, community outreach coordinator.
