Bachelor of Business Administration in Business - Marketing

Marketing facilitates exchanges between organizations and customers and is a critical, dynamic, and multi-faceted area of business. The marketing function is found throughout organizations and businesses from global enterprises to start-ups, for services such as healthcare and banking, for nonprofits and municipalities. Students may pursue a variety of careers in marketing including: Advertising/PR/Communication, Digital Marketing, General Marketing, Marketing Research/Analyst, Merchandising/Buyer/Planner, Product/Brand Management, Business-to-Business (B2B), Sales/Business Development, Sports Marketing & Communication and Supply Chain Management.

In the marketing major, students learn the foundations of marketingproduct, place, price, promotionand how these concepts impact business strategy and execution in different industries and contexts, as well as the importance of relationships with customers and channel partners. Marketing professionals possess and develop a variety of skills including qualitative and quantitative analysis, critical thinking, creativity, communications, and problem solving. The marketing major provides a robust foundation in the marketing discipline, coupled with the flexibility to pursue several areas of interest in the discipline.

Applicant must have high school record should demonstrate both rigor and breadth in the types of course work you pursue. A competitive academic record should show some of the most challenging advanced-level work offered at or through your school in as many areas as possible, while maintaining a strong GPA. The following chart shows the number of years that most admitted students studied in each subject area; English 4 years, Math 4 years, Social Studies 3-4 years, Science 3-4 years, Single Foreign Language 3-4 years and Additional Academic/Fine Arts 2 years. Applicant must have ACT score of 30 and overall SAT score of 1395.

English Language Requirement

Applicant must have TOEFL score of 100 on internet based test, 603 on the paper-based test or IELTS score of 6.5