IDP's bold new chapter: new look, same dedication

Today, we proudly launch IDP’s fresh brand identity. It's not just a makeover - it's a bold step forward that truly reflects our values and commitment to international education — becoming the clear first choice for people with international education ambitions.

Established in Australia in 1969, IDP has grown into a global leader in international education services, with over 210 offices across 60 countries. Each year, we empower over 100,000 students to pursue their dreams at over 650 universities worldwide. At IDP, we lead the charge in our industry, working hand in hand with educational institutions to connect students with the opportunities that match their ambitions. As proud co-owners of IELTS, a renowned English proficiency test, we're committed to enabling students accelerating their full potential. 

Since our beginning, our mission has been clear: to transform lives through international education. Our refreshed brand identity not only helps us move closer to this goal but also showcases the passion and energy of everyone at IDP. It underscores our commitment to standing out in global education, ensuring we're the clear first choice for those with international education ambitions. 

The refreshed verbal identity will enhance the customer experience by being more engaging and aligned with customer expectations and needs. It is designed to ensure our messages are easy to understand and consistent across all our services, allowing us to speak as one brand that resonates emotionally with our customers. Our visual transformation introduces a fresh design system with new brand elements and a colour palette that reflects our commitment to guiding every student to embark their journey of self-discovery. 

While our brand evolves, our core remains unchanged: dedicated individuals delivering exceptional service with even greater passion. This brand refresh highlights our evolving services and our mission to simplify your path to international education. 

We're excited about this new chapter and the exciting developments ahead. Your continued support means the world to us. Explore our refreshed brand and discover how we can help you achieve your international education goals. Join us on this journey toward greater opportunities and success. Thank you for being a part of our community – together, we'll go beyond.