Ontario College Graduate Certificate in Marketing Management

This one-year post-grad program is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today’s job market. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, andor media sales.Marketing Management is a one-year Ontario College Graduate Certificate program. You’ll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real-life business issues. You'll also be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients.Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills and conduct real search engine marketing campaigns on the internet. The program prepares marketing management graduates to pursue Google designations that are in high demand but not widely available.Available in a traditional in-class format with a September, January and May admission or as a fully online (asynchronous) marketing management program, full-time or part-time.Learning OutcomesThe graduate has reliably demonstrated the ability to:Formulate a marketing plan that will meet the needs or goals of a business or organization;Develop an integrated marketing communications plan for a product, concept, good andor service based on an identified market need or target;Formulate strategies for developing new andor modified products, concepts, goods and services that respond to evolving market needs;Develop strategies for the efficient and effective placement distribution of products, concepts, goods, and services that respond to evolving markets;Evaluate the impact of using different marketing strategies for a product, concept, good andor service, on the finances, Return on Investment (ROI) and business goals of an organization;Evaluate the viability of a concept, product, good and or service in a local, national or international markets;Conduct market research to provide information needed to make marketing decisionsCareer InformationGraduates of Fanshawe’s Marketing Management program can choose to pursue their career in many sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and fields (e.g., sales, retail management, advertising, brand management, sports and event marketing, digital marketing, search engine marketing, market research). Graduates are suited to a variety of positions, including:digital marketing specialistmarket researchercustomer relationship management (CRM) specialistmarketing specialistmarketing analystadvertising specialistbrand managercategory manageraccount executiveevent plannerHere are some examples of career opportunities for graduates of Fanshawe’s Marketing Management program:Marketing CoordinatorResponsible for building and implementing key marketing campaigns.Marketing and Advertising LeadAssume a passionate and creative lead role in an advertising and marketing department.Marketing and Events AssociateAn ideal role for a “make it happen” individual who is extremely organized and experienced at supporting a wide range of marketing, communications and business development initiatives.