Bachelor of Science in Business - Marketing

Marketing refers to the set of activities for creating and delivering products and services that benefit an organization, its stakeholders, and society. Studying marketing will help you understand how organizations use creative, analytical, and quantitative capabilities to reach consumers and other organizations. The study of marketing also provides insight into organizations and consumers behaviors, underlying motivations, and preferences. The marketing program offers courses in creativity, consumer behavior, sales, research, sustainability, eCommerce, logistics, branding, and organizational and global marketing. The capstone options are client-based practicums to provide students with hands-on experience. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Global and domestic corporations manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy. This is true for both products and services as well as for-profit and not-for-profit institutions and supply chains.

Career opportunities for marketing graduates include advertising and promotion managers, buyers or store managers, product planners, research directors, sports facility or team marketers, supply chain managers, e-commerce marketers, consultants, international marketers, as well as entrepreneurial endeavors or industrial or consumer sales. Additionally, marketing graduates are well prepared to enter and be successful in demanding, high-quality MBA programs.

Basic requirements for admission as an international student to a bachelor's degree program include the following:
Completion of formal secondary education in a pre-university curriculum.
Completion must include the awarding of a diploma or the issuance of a leaving certificate or matriculation certificate generally recognized as the educational qualification necessary for admission to higher studies.
English language ability at a level sufficient to undertake a full course of study.
For more information on meeting this qualification, see Miami University's English language proficiency requirements.
Scholastic Aptitude Test (SAT) or American College Testing (ACT) scores (if applicable).
International students are not required to provide an ACT or SAT score, but they may use the ACT or SAT to satisfy English language proficiency requirements.
Copy of Passport or National ID card. All international applicants and international students who are visa holders in the US must also provide a copy of their current visa or immigration status. All international applicants and international students who are visa holders in the US must provide a copy of their current visa or immigration status.
Duolingo - 110
IELTS - 6.5, TOEFL IBT - 80