Bachelor of Arts in Strategic Communication, Public Relations and Advertising

The BA in strategic communication, public relations & advertising (SCPRA) provides students with the knowledge, skills and experiences to become leaders in the field.
Students in Sacred Heart's SCPRA program cultivate the critical thinking and technical skills necessary for an ever-changing workplace. By pairing theoretical and historical understanding with hands-on learning, students are able to create meaningful messages and strategic campaigns that resonate with diverse audiences. Students explore the social impact of media to prepare them for the profound ethical and social responsibilities that come with being a professional communicator and engaged citizen.