Bachelor of Business (General Entry) (Honours) in Marketing Management (Level 8)

Students who complete this programme achieve this award are prepared to gain positions of responsibility in marketing. Students are well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. As part of the Events management module, for example, student will organise an event on campus and raise money for a charity of choice.

Leaving Certificate Requirements: Subjects - 6 Higher - 2 H5
CAO Points: 211-460
International Baccalaureate - Overall IB Score of 24

IELTS - 6.0 with no less than 6 in each component
TOEFL Internet Based Test - 80 with no less than 21 in writing and at least 18 in every other section