We live and work in a world characterised by rapid technological and societal change on a global scale. To be effective in business and management in a multinational environment requires an understanding of the cultural, linguistic, economic, political and social contexts in which organisations operate, both within and across national borders.
BA International Business Management and German will help you develop the intellectual, analytical, critical and employability skills you will need to succeed as a manager or leader in many careers across different sectors. A knowledge of German will allow you direct access to the cultural production, political debates and economic data from German-speaking countries.
Your first year will introduce basic concepts and tools, both qualitative and quantitative, for the study of management. Alongside this, you will develop your proficiency in German and gain a grounding in key aspects of the history and development of German-speaking communities.
In years two and four, through a combination of core and optional units, you will develop your understanding of international business management and gain some specialisation in an area of interest. At the same time, you will combine your study of the German language with optional units in the history, culture and politics of German-speaking countries.
You will spend your third year abroad, which will enable you to refine your language skills and cultural knowledge and gain valuable work experience.
In the final year, you will also undertake an individual research project in which you can combine your linguistic, cultural and management competencies by exploring a case study of interest to you, leading to the development of a business plan.
Teaching is delivered through lectures, tutorials, seminars, workshops, and one-to-one project supervision. Assessments may include presentations, essays, commentaries, exams, collaborative projects, debates, podcasts, video essays, and dissertations.
Our course will ensure you practise a range of skills, which will make you attractive to future employers in the globalised world and in the sector of your choice.
German can be studied from beginners' level and post-A level (or equivalent). All modern languages students have access to our state-of-the-art Multimedia Centre. You can also access extracurricular activities such as talks by visiting speakers, societies, language cafes, student newspapers, and talent shows.
