MSc Retail Marketing and Analytics

Course overviewThe new MSc Retail Marketing and Analytics is strategically driven by the evolving complexities of the retail sector, the increasing demand for data-driven decision-making, and the need for specialised skills in digital and omnichannel retail strategies. This programme is designed to hone future-ready marketers capable of leading in a data-centric industry and supporting societal trends towards ethical consumerism.IntroductionThe Retail Marketing and Analytics MSc addresses a critical gap in the market for professionals adept in both retail marketing and high-level analytics. This comprehensive course encompasses a wide range of topics, including consumer behaviour, digital retail strategies, brand management, market research and customer relationship management tailored specifically for the retail sector.This programme strongly focuses on leveraging data analytics for informed marketing decisions so you will receive essential training in the latest digital marketing tools and platforms. You will also be adept at interpreting retail data to enhance marketing efforts and optimise retail operations.Additionally, you will learn how to apply theoretical concepts by engaging in real-world case studies and gain proficiency in using analytical tools and techniques to analyse consumer trends, measure campaign effectiveness, and optimise retail marketing strategies.Careers and employabilityGraduating from this programme will significantly improve your employability, helping you advance your career in retail marketing, consultancy or management roles. Your ability to use data-driven insights to drive business growth and innovation will make you highly competitive in the job market.Apart from acquiring specialist knowledge, you will be equipped with practical experience, advanced technological skills, and a global perspective to make an impact internationally and excel in the competitive retail industry.