The marketing program prepares students for success in the broad opportunities available to help business identify, develop and implement market opportunities. Marketing is a total system of business activities designed to plan, price, promote and distribute products and services to the consumer, businesses and other organization buyers.
Marketing program students learn the boundary spanning marketing activities for product, service and business-to-business markets in a global economy. Students in the marketing program develop skills to identify market opportunities and develop and implement marketing programs. The marketing program exposes students to the main fields of marketing through a series of fundamental marketing courses.
In addition to the core curriculum, students can customize their classes to reflect their specific career goals and interests. Marketing students have the opportunity to focus on areas such as promotion or retail management, professional selling, advertising management, international marketing and more.
Marketing students develop a variety of skills and interests as they learn about the analytical science of marketing and acquire an appreciation for the creative art of marketing practice. Students learn theories and practices about how products, services, and ideas are developed, distributed, priced, and promoted by a variety of business, nonprofit, and government organizations. They consider social, ethical, and legal issues.
Marketing students can choose from a broad array of careers and fields such as sales, retailing, advertising and promotions, public relations, product management, marketing research, services marketing, and social and government services.
The quality of the marketing program is enhanced by learning opportunities outside of the classroom. For example, students can participate in the BGSU Collegiate Chapter of the American Marketing Association, the BGSU Sales Competition, as well as in internships and cooperative education positions.
