MSc Food Media and Marketing

Our MSc Food Media and Marketing degree can help develop your skills in brand strategy, digital campaign management and content creation, helping you take your career to the next level.By combining hands-on media creation skills with critical strategic marketing insights, you’ll be able to turn your passion for food and storytelling into a powerful career. Upon graduating from the degree, you’ll be ready lead in the fast-evolving fields of food media, brand management, and consumer engagement.The MSc in Food Media and Marketing offers a dynamic, interdisciplinary approach to understanding and creating influential food content. This programme explores the intersection of food, media, and marketing, training students in market research, brand management, and culinary content creation.On this MSc Food Media and Marketing degree, you’ll delve into practical, hands-on learning. Looking at modules in culinary photography, videography, behaviour analysis, creating versatile professionals with a deep understanding of both creative and strategic elements in food media, and a capstone consultancy project that requires you to apply your learning to real-world scenarios.You’ll also cover a full spectrum from media history and food sociology to advanced market research, brand management, and food-specific content creation, aligning with employer needs in both food and media sectors.You’ll also extensively explore consumer psychology and research methods specifically tailored to the food industry, and learn the foundations of marketing, public relations, and effective communication, focusing on creating strong, engaging narratives for food brands.Gaining a sociological perspective on food’s role in cultural identity, ethics, and public perception, you’ll delve into strategies for building and managing food brands and learning to develop advertising campaigns that resonate with target audiences.Throughout your time on the degree course, you’ll interact with industry-experts through guest lectures and a consultancy project, helping you establish professional networks and gain insights that are critical to your career development.The curriculum is also aligned with current cultural trends. Given today’s digital-first and visually driven media landscape, this programme aligns with current consumer interests in food as an integral part of lifestyle and culture. You’ll graduate with skills in high demand, such as content creation for social media, food PR, and advertising.What are my career prospectsThroughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. Our Careers and Employability Team also help you find employment after graduation.Graduates from the MSc Food Media and Marketing program are well-prepared for a range of roles across media, marketing, and food industries, including:Food Media Producer: Creating compelling content for digital platforms, magazines, and broadcast media with a focus on food stories and visual presentation.
Brand Manager or PR Specialist: Developing and maintaining brand identity for food businesses, managing PR campaigns to effectively position food products or brands in the market.
Food Marketing Consultant: Advising companies on food-specific marketing strategies, including consumer insights and trends analysis, for product launches and promotional campaigns.
Food PhotographerVideographer: Producing high-quality visuals for food brands, media companies, and restaurants to enhance brand appeal.
Social Media Strategist: Curating and managing social media content for food brands, focusing on engaging storytelling and visual strategy for platforms like Instagram, YouTube, and TikTok.