BA (Hons) Public Relations (PR) and Marketing Management (including foundation year)

Developed with and accredited by the Chartered Institute of Marketing (CIM), our BA (Hons) Public Relations (PR) and Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum.Our CIM ‘Accredited Degree’ status also provides you with the opportunity to gain exemptions from CIM Certificate and Diploma in Professional and Digital Marketing qualifications. Designed to develop strategic communicators, our degree offers a blend of marketing management theory combined with specialist PR expertise.PR and Marketing are closely connected and work together to make sure everyone’s talking about a brand for all the right reasons.Learn how to successfully manage the reputation of a brand, build strong relationships with stakeholders and deliver consistent and compelling messages across various marketing and communications channels to build trust and brand recognition. Plus, we’ll provide you with the latest tools and techniques in crisis management to protect and restore a brand’s reputation.You will also develop the adaptability and strategic thinking skills essential for senior management roles within the PR and marketing industry, ensuring you are industry ready and resilient to tackle the ever-changing market demands.Get hands-on with specialist industry software and put theory into practice during your Public Relations in Practice module in your second year and optional year in industry work placement after completing your second year of study.Our lecturers, who are both research-active and industry-experienced, will teach you the key skills you need for the workplace after graduation.You will have the opportunity to join our ‘Met Marketers’ society and CIM Student chapter to engage in creative and entrepreneurial activities. Take on the global CIM The Pitch competition and tackle a real-life marketing challenge set by a leading charity, where top finalists get the chance to pitch their ideas directly to the client.You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist PR expertise and real-world experience to stand out in the graduate job market.​Foundation Year
This degree can be studied as a three-year full-time degree or a four-year degree that includes a year of foundational study. Our foundation year is intended to prepare you for your subsequent years of studying, offering you the chance to strengthen your skills, knowledge and confidence.The foundation year will be relevant to:Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.Mature students who have been out of the formal education system for some time.Employability & Careers​PR is rapidly evolving as consumers and stakeholders increasingly take control on instantly accessible worldwide communication channels, and organisations rely less and less on newspapers and traditional media to disseminate information. With new technologies and social communication media on the rise, PR practitioners are more in demand than ever.During this course you will develop the key skills and understanding required for business with specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management.