MSc Marketing Strategy and Innovation

The MSc Marketing Strategy and Innovation course is perfect for you if you have an appreciation of marketing. Now you want to make it your career or find out how to take your business to the next level. The strategic marketing master's course is specifically designed for you if you have little or no previous work or study experience of marketing. Our marketing master's course will qualify you for your first professional marketing position, even if you studied fine arts, medicine, business or physics.
Our master's in Marketing Strategy and Innovation gives you a sound understanding of the principles and state-of-the-art practices of marketing. This postgraduate degree aims to equip you with rigorous theoretical and practical knowledge of professional marketing practice, the quantitative and qualitative analytical skills required to make complex marketing decisions, soft skills to influence people and organisations such as team-working, communications and leadership. Explore how to innovate and create a buzz about new launches. Gain the latest knowledge on customer analysis, advertising, digital and social media marketing, fashion brand management, storytelling, sponsorship and other current topics. Through subjects including ethics and corporate social responsibility, reflect on the impact of your own work and that of the industry. Youll learn through interactive classes, case discussions, lectures from leading marketers and hands-on projects, including working with local start-ups, developing and pitching a business idea, and connecting with some of London's finest senior marketers. This marketing degree aims to equipping you with the most rigorous theoretical and practical knowledge of professional marketing practice, with the quantitative and qualitative analytical skills required to make complex marketing decisions, and with the soft skills to influence people and organisations through creativity, persistence, team-working, communication skills, leadership, and initiative.