Learn to break through the noise and reach your target consumer in this dynamic program designed to prepare communication strategists for success in a volatile marketplace. Written and verbal communication. Print, digital, and social media strategies. Marketing and public relations campaigns. Crisis communications. Forge your career in global and digital marketing and media relations by mastering all the core competencies necessary for success as a communication professional. Our M.S. in Communication prepares you to navigate the intricacies of communication and marketing strategies and become a visionary leader in an integrated and highly cluttered media world.
The fact is, contemporary marketing campaigns have grown extraordinarily complex. They must integrate facets that speak to a vast range of demographics and personal consumer preferences. As a communication professional, you must be adept in every form of outreachwebsites, social media platforms, email, news feeds, blogs, and more. And you must find a way to make your communications stand out among the deluge of messages bombarding consumers in a hypercompetitive marketplace.
Build world-class communication skills that deliver a professional advantage in a wide range of fields, including marketing analytics, social media and digital strategy, brand promotion, global strategy, and crisis communications.
Understand brand perception, persona marketing, shifting campaigns, user experience, and consumer behaviors.
Work closely with our highly experienced and connected faculty who are leaders in the communication realm and apply what you learn to professional situations.
10 course units
Students undertaking this concentration will be uniquely poised as thought leaders in digital literacy and ethics within digital contexts, an area of expertise that is applicable across varied industries and sectors and is growing in demand as digital channels dominate daily life. This concentration will help MSC students enter forward-thinking organizations as digital ethicists, digital strategists, and other pivotal positions shaping business practices and outcomes that support a triple bottom line prioritizing people, profit, and the planet via a healthy digital society.
