Bachelor of Arts in Journalism and Promotional Communication

The study of Journalism and Promotional Communication provides students with not only a historical and theoretical understanding of journalism, public relations, and advertising, but their functions in our socially-mediated and globally-networked society. Students become adept at writing for the printed page, as well as video and audio reporting, blogging and web writing, along with web coding and design. Students learn skills of critical thinking and visual literacy that allow them to create successful promotional campaigns that engage with audiences across social media platforms. Students go on to Masters and PhD programs in Communication, as well as careers in journalism, public relations, and advertising, etc. Through study in Journalism and Promotional Communication you may also go on to become an: Advertising Professional, Copywriter, Creative Director, Media Buyer, Publications Editor, Corporate Communication Specialist, Journalist, Reporter, Editor, Freelance Writer, Columnist, Blogger, Vlogger, Social Media Coordinator, Crisis Manager, Media Relations Officer, Graphic Designer, Event Planner, Publicist, Public Relations Professional, Social Media Specialist, Community Relations Director, Speechwriter, Professor, Communications Coordinator.

Highschool/secondary school transcripts and any post-secondary transcripts
Copy of your passport
Students applying as first-time freshmen must have a cumulative high school GPA of 2.3 and will have successfully completed 13 core academic requirements:
4 years/units of English
3 years/units of Math
3 years/units of Natural Sciences
3 years/units of Social Sciences
Each academic college has specific guidelines for direct entry. Students not meeting these requirements may be considered for pre-admission into an academic college or admitted to University Studies.

International Baccalaureate Diploma with an overall score or average score across all IB subjects - 23/45

English-language test scores
IELTS - 6 (no part below 5.0)
TOEFL iBT - 78 (no part below 17)