The Major in Apparel and Merchandising emphasizes study in apparel and textile design and development as well as the sourcing, production, marketing, and retailing of consumer goods. The program encompasses global study of the cultural, historical, economic, and scientific aspects of the textiles and apparel industry, while fostering understanding of consumer behavior and socially responsible business practices. There are three concentrations in the major: Apparel Design and Production, Merchandising, and Product Development.
Learning Objectives
Students will demonstrate mastery of core knowledge and skills specific to their program/concentration areas. There are three concentration areas:
The APPAREL DESIGN AND PRODUCTION concentration emphasizes study in apparel and textile design with courses in fashion illustration, pattern development, apparel construction techniques, and computer-aided design.
The MERCHANDISING concentration focuses on the development of merchandise assortments and retailing strategies with courses in consumer behavior, assortment planning, merchandise buying, merchandise promotions, retailing, and global sourcing.
The PRODUCT DEVELOPMENT concentration focuses on innovation in the development of consumer products with courses in technical design, textile science, user-centered design, product line development/management, quality assurance, sourcing, supply chain management, and technical product engineering.