The Major in Apparel and Merchandising emphasizes the study of apparel and textile design, product development and sourcing, and the promotion, distribution, and retailing of consumer goods in the global environment, while fostering awareness of cultural diversity and a commitment to social responsibility and sustainability. The program encompasses the study of the cultural/historical, economic, social/psychological, and scientific aspects of the textile and apparel industry. There are three concentrations in the major: Apparel Design and Production, Merchandising, and Product Development.
Learning Outcomes
Students will demonstrate mastery of core knowledge and skills specific to their program/concentration areas. The three concentration areas include:
Apparel Design and Production: core knowledge and skills include use of industry-related technology for sketching, pattern drafting, marker making, constructing, and cross-discipline knowledge and skills in conceptual design, technical production specifications communication, materials sourcing, and marketing.
Merchandising: core knowledge and skills include consumer behavior and market research, retailing, assortment planning, merchandise buying, sales and customer service, advertising and promotion, and cross-discipline knowledge and skills in accounting/budgeting, purchasing, management, and marketing.
Product Development: core knowledge and skills include market research, product design and development, prototypes, specification sheets, global sourcing, and supply chain management. Skills in this concentration are enhanced through industry-related technology. Students will be able to assess and synthesize multiple factors in creating/producing quality products, services, and design solutions. The factors will address human, design, industry and business, global, science, and technology sensitivities.
