In this course you'll gain expertise in a variety of communications areas including journalism, digital media, screen production, public relations, marketing and graphic design. You’ll study subjects in media, design and business, gaining foundational knowledge in media and corporate communications and the scope to specialise in two fields of your choice. You’ll also develop critical thinking and practical skills, using commercial-level equipment to produce content for print, radio, film, television and online media.
In your first year you’ll be introduced to the different spokes of communications and study optional units that reflect or refine your learning in specific communication areas. In your second and third years, you’ll choose two specialisations to study: one media specialisation and one design or business specialisation, or two media specialisations. This course will make you industry ready,You'll develop skills and knowledge in traditional and emerging media and communication roles.You'll use industry-level equipment to produce content and graduate with industry-ready skills.You'll build a portfolio of work and have opportunities to meet industry professionals.
Public relations is a dynamic, versatile and ever-changing industry that requires a natural curiosity for the world around you. Successful PR professionals are excellent listeners and in tune with changing trends and expectations.
This carefully selected series of units is designed to prepare future PR professionals to communicate with stakeholders across all facets of business. It can complement related majors such as marketing, management, international relations or journalism, but is also ideal for students in other disciplines, such as health, engineering or finance who want to enhance their communication skills.
Because professional communicators work across all industries, a grounding in public relations can provide you with varied career options, including government, not-for-profit, agency and corporate employment opportunities.
