Master of Arts in Brand and Media Strategy

The Master's of Arts in Brand and Media Strategy is a workforce-driven degree, providing students with cross-disciplinary theoretical and applied approaches in content creation, content distribution, media and campaign planning and execution, and brand and audience insight and analytics.

This degree will appeal to any media, communication, or marketing professional interested in brand and media management/production as well as scholars in digital journalism, film, social media, public relations, advertising and/or brand communication. Students learn through curriculum and client experiences converging communication, media, marketing, design, research, analysis, art, and technology. Topics in the program include advertising, audience research and analytics, branding and brand storytelling, brand films, crisis communication, digital marketing, event planning, media strategy, native advertising, public relations, and social media.

All application materials must be submitted using the ETSU Graduate School's online application system and will be vetted by the program for originality using Turnitin. Applications deemed to have been plagiarized will automatically be rejected and not be admissible to the University in the future.

In addition to the materials required by the Graduate School, applicants for the M.A. in Brand and Media Strategy are required to submit the following to the Graduate School:

Statement of Purpose: This approximately 1000-1500 word essay describes the applicant's goals for their graduate research and/or creative work. The committee uses this information to determine if faculty skills are a good match for the applicant's interests and to see if the applicant's agenda is reasonable
Recommendations: Three (3) academic and/or professional recommendations
Portfolio: A sample of at least three separate examples of past academic or professional work, submitted as a single PDF document, that demonstrates the applicant's writing ability and current capability for professional work. If file size is too large, please include a link to those assigments.

OR

Research Paper: A sample research paper demonstrating the applicant's writing ability and current capability for professional work, it may be from graded undergraduate work and must be at least 5 pages in length, double spaced with minimum one-inch (2.54 cm) margins, and 12 pt. font.

Applicants must meet the following GPA requirement - 3.0 on a 4.0 scale.

IELTS - Overall score 6.5.
TOEFL- IBT - Overall score 79.