The Craft Beer Industry Professional Certificate is designed to educate and enhance the knowledge and practical skills of students and provide professional development for the greater community in craft beer while supporting and advancing the growth of the local and global craft beer industry and tourism economy. The program, to launch in the Fall 2022, creates opportunities for students and community members who want to pursue careers in the craft beer industry.The Craft Beer Industry Professional Certificate is designed for anyone interested in entering the craft beer industry or looking to expand their personal and professional knowledge and understanding of craft beer. A person completing the certificate will increase or advance their opportunity to work in the craft beer industry in areas such as production, service, hospitality, tourism, distribution, supply chains, entrepreneurship, communication, marketing, event management, graphic design, entertainment and other areas.Articulate the historical development of beer and the history and characteristics of beer styles by country and region.
Explain parameters that define an American Craft Brewer and the primary government, professional and special interest groups involved.
Identify common beer ingredients, sustainable supply chains and understand the role that access to local ingredients plays in the growth of craft beer.
Demonstrate elements of keeping and storing beer, proper service of beer from draft systems and various containers, and proper cleaning and sanitation.
Identify quantitative and qualitative style parameters of beer and fundamental flavors and aromas in beer, including general beer flavors associated with malt, hops, and yeast in relation to style, as well as common off-flavors.
Apply theoretical knowledge and practical skills in the brewing process including the use of equipment, tools, ingredients and recipe development along with yeast and fermentation, cleaning, sanitation, and packaging.
Critically evaluate diversity, equity, and inclusion issues and opportunities within the craft beer industry.
