Master of Science in Professional Communication - Integrated Marketing Communication

This program is designed for students interested in careers that merge advertising, public relations, cross-cultural marketing communication, new communication technologies, and applied research. It provides a foundation for students who wish to pursue professional careers in integrated marketing communication, digital marketing communication, and Hispanic marketing communication. The program can also lead to advanced graduate studies. The student will follow a course of studies providing: 1) basic knowledge of communication theories, with particular emphasis on those that apply to marketing communication, new communication technologies, and Hispanic marketing communication, 2) preparation for professional careers in digital media production using new technologies in marketing and/or management roles, 3) development of fundamental proficiencies in applied research, 4) skills in developing and organizing data/information systems, and facilitating data-based decisions, 5) insights into the coordination of promotional communication, cross-cultural communication initiatives, new technologies, and applied research strategies to facilitate organizational and promotional goals, and 6) experience in making formal marketing/management communication presentations.
The Integrated Marketing Communication graduate program is designed for students interested in careers that merge advertising, public relations, cross-cultural marketing communication, new communication technologies, and applied research. It provides a foundation for students who wish to pursue professional careers in integrated marketing communication, digital marketing communication, or multicultural marketing communication. The program also can lead to advanced graduate studies.

A completed Master's, JD, MD, PhD, or other comparable terminal degree with a GPA of 3.0 or higher from a North American accredited institution.
Five years of professional communication-related experience and a 3.0 or higher upperdivision undergraduate GPA from a North American accredited institution.
FSU undergraduate communication majors (main campus) with an upperdivision communication GPA of 3.6 or higher and an overall GPA of 3.6 or higher.
An excellent undergraduate academic record, from accredited universities, to include a minimum 3.0 GPA (on a 4.0 scale). In addition, doctoral applicants should have a minimum of a 3.3 in their master's degree work.
Verbal and Quantitative GRE scores. (or, for applicants applying for any of our three Master's programs, please see above regarding qualifications for GRE waivers and minimum GRE requirements).
Three letters of recommendation.
A personal statement to be evaluated for its clarity of expression, creativity and persuasiveness in arguing that (1) the applicant has the necessary record of preparation and performance to succeed in the program, (2) the applicant's goals can be served by the program's courses and experiences, (3) the program itself can benefit significantly from the applicant's talent and experiences, and (4) the applicant will enrich the diversity of students in his or her program.
Internet based TOEFL (IBTOEFL): 80
Paper based TOEFL (TOEFL): 550
International English Language Testing System (Academic IELTS): 6.5