Associate of Applied Science in Sports Marketing and Media

The Sports Marketing & Media Associate of Applied Science degree program prepares students with skills to work in sports business. Courses cover social media marketing, mobile technology, sponsorships, and intellectual property. Youll learn how to maximize the connection between fans, teams, brands, and athletes. The objective of the Sports Marketing & Media Associate of Applied Science degree program is to help you develop and refine skills in marketing and technology, which will be valuable for all forms of engagementcommunication, revenue generation, event operations, marketing, and business developmentwithin the field of sports business. The degree program focuses on ways that you can maximize the connection between fans, teams, brands, and athletes, and you will learn how to utilize the principles of marketing in a sports-specific context while implementing original content on multiple platforms. Completing the Sports Marketing & Media Associate of Applied Science degree program will enable you to pursue new and emerging entry-level professional pathways in the field of sports business, including positions such as marketing coordinator, marketing analyst, marketing specialist, branding associate, and many others.