Bachelor of Science in Business - Marketing

The study of marketing concerns all activities related to the marketing and distribution of goods and services, from producers to consumers. Areas of study include customer behavior, the development of product offerings to meet consumer needs, pricing policies, institutions and channels of distribution (including retailers and wholesalers), advertising, selling, sales promotion, research, and the management of marketing to provide for profitable and expanding businesses. Marketing is all about making exchanges. In the world of business, it's about offering somethinga product or service, a cause, packaging, reputation, an image or a brandin exchange for financial compensation. But for that to work, companies have to know what customers want. Kelley Indianapolis marketing graduates often pursue the following career paths: Advertising Executive, Book Publishing Professional, Brand Manager/Specialist, Digital Marketer, Marketing Manager, Market Researcher, Media Specialist, Public Relations Manager

Jobs in the marketing field are in high demand, with many jobs in the field growing faster than average. And with a business degree from Kelley Indianapolis, you will be prepared to step in and make an impact right away.

High School Transcripts.
You must submit full and complete academic records from every secondary school and university/post-secondary institution you have attended. Your records should also include any coursework currently in progress.
We do not require SAT or ACT test scores for admission or merit scholarship consideration.
Students who are admitted with TOEFL iBT of 60-94 or IELTS of 5.5-6.5 will take the English for Academic Purposes (EAP) placement test. Admitted students with Duolingo scores (min. accepted score - 90) will also be required to take the EAP placement test.
TOEFL iBT - 95
IELTS - 7.0