Build your expertise as a digital marketing professional, forging meaningful connections, crafting compelling narratives, and designing impactful strategies. Creativity and innovation in marketing are continually being transformed by advancements in digital technologies, offering new ways to engage global audiences. Explore specialist areas including emerging trends such as artificial intelligence and effective content strategies while mastering the tools to stay ahead in this ever-evolving industry. Enhance your practical skills through collaboration with organisations, equipping yourself with the knowledge and experience to unlock exciting career opportunities.Course summaryAdvancing your digital marketing career in today’s fast-moving global landscape requires creativity, leadership and analytical skills. The aim of our Digital Marketing MSc is to equip you with the skills needed to meet the growing demand for digital marketing professionals across various industries, preparing you for diverse roles such as digital marketing manager, content strategist, or conversion rate manager.Consumer behaviour is examined in depth, including the psychological, social, and ethical influences that influence consumer decisions. You’ll master data collection and analysis techniques, enabling you to generate valuable consumer insights. The programme also focuses on the potential of digital tools and channels, keeping you informed about the latest industry trends, and digital marketing essentials such as building hands-on skills in creating and managing integrated marketing campaigns, and analysing performance metrics. You’ll also expand your knowledge of the digital customer journey, exploring areas like user experience (UX) design, learn to map customer journeys, touchpoints, and design personalised, impactful content strategies.Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business School’s Sustainability Passport you’ll demonstrate your ability to incorporate sustainability practices in a professional context.Your careerKeele’s Digital Marketing MSc provides you with an excellent understanding of digital marketing and highly valued transferable skills that could help you achieve your career aspirations working in dynamic roles in a variety of industries.Digital marketing graduates can progress to a broad range of roles from working for bespoke marketing and creative agencies to organisations in the private, public or third sectors. Upon graduation from this programme, you will also be ideally placed to pursue further study at MPhil or PhD levels.
