MSc International Marketing

From brand management to consumer behaviour, this course provides you with the essential skills you'll need for a career in marketing. You'll be taught by expert researchers and experienced practitioners. And our central London location means there's plenty of career options when you graduate. It's an exciting time in the marketing industry. But things are moving quickly and you need the latest thinking to keep up. Our research-led teaching will help you develop your knowledge of cutting-edge marketing theory. We'll show you how to put that into practice in real industry situations. No matter what you studied at undergraduate level, if you've got the drive to succeed in marketing, we want to help you make it happen.Key benefitsYou will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises.You will gain a high-level and rigorous understanding of the theory and practice of international marketing.We offer in-depth studies of critical insights into marketing decision-making in a global marketing context.Opportunities to gain specialised qualifications through the leading professional body for marketers worldwide with the Chartered Institute of Marketing (CIM) Graduate Gateway.Apply for King's Business School scholarships of up to 50% tuition fees or £10,000 for our full-time postgraduate courses.Course essentials:This International Marketing MSc course will enable you to develop the professional knowledge and marketing skills required to work effectively in this increasingly complex environment, while also enhancing your ability to think strategically about critical marketing issues and challenges. Our research-intensive course will also allow you to develop additional crucial insights into international marketing. We use various educational approaches to help you develop essential decision-making skills, and link marketing theory with practice through case study analysis, computer simulation, exercises and experiments, and traditional lectures.Careers:EmployabilityAs a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.