Master of Business Administration in Marketing

The importance of the marketing function is recognized by all sizes and types of organizations. Focusing on the creation of superior customer value and sustainable competitive advantage from an integrative perspective, the marketing concentration addresses a wide range of issues from global strategies to branding methods and is designed to be flexible in order to meet traditional and non-traditional marketing positions and situations. This concentration consists of 12 credits from approved courses. Examples of rotating courses include:
Marketing Analytics
Marketing Research and Analysis
Sales Management
Future of Marketing
Marketing Communication Strategies
Strategic Brand Management
Global Marketing Strategies
Consumer Behavior
Digital & Social Media
Development & Marketing of New Products
Lehigh in Belgium
Consumer Insights
Self Directed Readings (European Marketing)
Marketing Strategy
Lehigh in Belgium (Summer course, additional fees apply)

The Lehigh 1-MBA application essay should provide a summary of your career objectives and relevant work experience with reference to the chosen field of graduate study, and the leadership experience and skills you will bring to your peer group. This is your opportunity to set yourself apart from the other applicants, in your own words. The essay should be uploaded in the online application.
he GMAT or GRE test score submission is Optional* for 1-MBA applicants. Applicants who choose not to submit a GMAT or GRE test score should provide us with evidence in their application that they can be successful in the 1-MBA program without a GMAT or GRE score. Applications will be reviewed by the admissions committee, but this is no guarantee of acceptance.

Please see a list of examples below that would be considered as evidence of the ability to be successful in the program without a GMAT or GRE exam:

A strong undergraduate and/or graduate record, including performance in analytical coursework, no less than 3 courses
Professional or Licensed Certifications (CPA, CMA, CFA, PE)
Master's or advanced degree in an analytical discipline
The admissions committee reserves the right to request a GMAT or GRE score for any applicant, as well as MBA leveling work as part of any offer of admission.

Test scores are required for Tier 1 merit based scholarship consideration, such as the Asa Packer Social Entrepreneurship Award (ASPEA) and Dean's Scholarship.

Applicants choosing not to submit test scores will receive one of three responses from the admissions committee upon completion of all other application materials:

Acceptance into the 1-MBA program
Request from the Admissions Committee for a GMAT or GRE test score submission
Denied Admission into the 1-MBA Program
Recommended IELTS Overall Score- 7
Recommended band scores
Reading-7
Listening -6.5
Speaking -7.5
Writing- 6.5
Recommended TOEFL [iBT] Score- 94
Recommended Subscores
Reading 25
Listening 20
Speaking 24
Writing 25
Recommended Duolingo DET score - 125