Bachelor of Business Administration in Marketing

Marketing involves the creation, communication, delivery, and exchange of value, involving multiple stakeholders, such as customers, businesses, non-profits, the environment and society. From an Instagram influencer's posts to a vendor in an open marketmarketing shapes our everyday lives.
The BBA in Marketing degree program at the Quinlan School of Business concentrates on developing difference-makers who value diversity, equity, inclusion, sustainability, and ethics in the aim to use marketing as a force for good in society.
PROGRAM HIGHLIGHTS
Through the combination of theory and practice, and the use of experiential collaborations with business and non-profit partners in the local and global communities, case studies, and research projects, students learn to apply marketing principles.
Through the integration of digital technologies, analytics, AI, data-driven research, insights and communication, students apply both the science and art of marketing to strategic problems in business and society.
Marketing faculty bring to the fore issues of social justice, sustainability, cultural competency, and ethics in the curriculum to foster values-based leaders and transformative learning. Students may also take business and marketing courses that offer an international focus at various campuses and/or university partnerships across the globe.
CAREERS - Account coordinator or manager, Brand/product manager, Content marketer, Data analyst or database marketer, Digital marketing specialist
Marketing research analyst, Marketing coordinator or manager, Media or account planner, Social media manager

Send official secondary/high school transcripts if you have completed less than 20 transferable credit hours. Submit official transcripts for all institutions attended outside of the United States as well as official transcripts for all U.S. institutions attended.
To complete your application and satisfy this transcript requirement, please submit either:
An official General Evaluation or Course-by-Course Evaluation from Educational Perspectives (EP) or Educational Credential Evaluators (ECE)
An official Catalog Match - international credit evaluation from Educational Perspectives.
Students with International College Coursework
500-word personal statement
Send a resume of your achievements and extracurricular activities at school or in your community
TOEFL score (score of 79 or higher) Official IELTS score (score of 6.5 or higher)