Graduate Certificate in Social Media for Organizational Performance (Boston)

The Graduate Certificate in Social Media for Organizational Performance provides a comprehensive overview of social media skills and helps students develop a strategic framework for advancement and leadership. Social media management and strategy development have become core skills required for communication professionals. According to WANTED Analytics, 1.6 million working professionals utilize social media skills in jobs at the manager and executive level. The Graduate Certificate in Social Media for Organizational Performance focuses on strategic framework and the role digital media has in supporting organizational performance. The program integrates theory and practice, including experimenting with various tools and platforms and reflecting on lessons learned from active management and experimentation.
Unique Features
Benefit from in-depth exploration of different aspects of social media, including policy and ethical issues and content strategy.
Get hands-on exposure to tools and digital media platforms.
Courses from this certificate can be applied toward two other master's degrees in communications and digital media.
Program Objectives
Take a strategic approach to the design and implementation of social media channels and online communities.
Learn how to define metrics for measuring success, develop training, and evaluate the performance of social media activities.
Manage organizational risks and learn best practices in the creation of social media policies and guidelines.

Online application
Statement of purpose (5001,000 words): Identifies your educational goals and expectations from the program. Please be aware that the university's academic policy on plagiarism applies to your statement of purpose.
Professional resum
Unofficial undergraduate transcripts, official transcripts required at the time of admission
English language proficiency proof: Students for whom English is not their primary language must submit one of the following:
Official associate or bachelor's degree transcript from an accredited college or university in the U.S., stating degree conferral and date
TOEFL iBT - Minimum Score 79 and a writing portion of 20
IELTS - Minimum Score 6.5 no band lower than 6