Creatively communicate ideas and transform messages into visual communication. In this program, you will apply aesthetic and conceptual judgment, color, typography, symbols, digital images, motion graphics, photography, and project management to produce media that effectively communicates with, informs, and persuades your target audiences. From illustration to graphic design, you'll harness the technical skills and critical thinking to convey your ideas with precision and impact while earning experience in cutting-edge studio settings.
The Bachelor of Fine Arts degree in Visual Communication is designed to produce graduates who are skilled in using art, design and technology to creatively communicate ideas and transform messages into visual communication. Through the rigorous coursework, students will develop skills in using aesthetic and conceptual judgment, color, type, symbols, digital images, multimedia, interactivity, animation, motion graphics, photography, and project management to produce messages that clearly inform, effectively communicate brand experience, and persuade viewers.